In the Autumn TradeUP E-Commerce Investor Conference, Onion Global presented at the Tradeup Ecommerce Investment Conference
GUANGZHOU, China, September 15, 2021 -- Onion Global Limited ("Onione Global", the "Group" or "Company") announced today its presentation at the TradeUP Autumn E-Commerce Investment Conference
The representative shared business insights and explained the Company's strong capabilities of brand management and omnichannel operations. In the new era of the e-commerce market, Onion Global has achieved extraordinary results by offering a wide range of tailored services, with extensive and expanding marketing channels, as well as market leading brand incubation capabilities. We collaborate with strategic brand partners and third-parties in operating their brands while running our own in-house private labels. At the end of June, our platform is manned by 4195 brands, up from 2 904 in 2019. The rapid increase in number of brands working with us reflects our strong ability in new brand incubation and brand management, built upon our deep consumer interest research, continuous brand research and investment, and our vast cultivation of omni-channel operations
"One major advantage that distinguishes Onion Global from the rest of the e-commerce platforms is our ability to tap into huge private domain traffic pools, which is particularly important in the context of a new era where data The representative continued the extensive community of over 730,000 KOCs beginning in 2021, who create impressions based on their respective social network influencing consumers - fashion, life quality and purchase decisions, the representative said. By analyzing the vast amount of data we possess on consumers' buying habits and preferences from our dynamic interaction with them, we have built a strong brand database with strong monetization capabilities.
We further accelerated business growth by using our omnichannel marketing strategy. In the first three days, our 2021 Beauty Carnival Shopping Festival in early September generated a stunning result with 20,000-strong audience of over RMB222 million spanning the three first days of our omnichannels. With the help of our 730,000+ KOCs promoting the brand on social media and interacting with their fans, the brands reached millions of users at the festival at an exponential speed." As well as analyzing the consumption data we possess, we can develop private-label brands that precisely target the consumer needs. In such a way, the total number of our private-label brands increased to 27, with GMV up 198 % year-on-year in the first half of 2021. And of course, our impressive growth is backed up by our supply chain network, which handles up to 2.5 million parcels in the first half of this year, some of which have reached our customers within 24 hours at the earliest".
Onion Global has now become a brand management company with omni-channel marketing and distribution solutions. The representative commented that the Company will continue to develop its business by expanding its strong brand database, improving its channels, implementing the international expansion strategy and investing in technology and innovation".
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About Onion Global Limited About onione Global limited.
Onion Global Limited (NYSE: OG) is a next-generation lifestyle brand platform that incubates, markets and distributes the world's fresh, fashionable and future brands, we call 3F brands 3rd- The company's mission is to make a dream factory for young people that is made up of lifestyle brands. The Company's platform combines technology with a platform to develop, market and distribute new and inspiring branded products, thus reshaping the lifestyle shopping and consumer culture. Onion Global Limited has been listed on New York Stock Exchange since May 2021.
For more information, visit: http://ir.msyc.com/.
Investor Relations Contacts Contact with investors. In China:Onion Global Ltd.Investor RelationsE-mail: [email protected]
Eric YuanE-mail: [email protected]Tel: +86-10-5900-1548
The Texans: ChristensenMs. Linda BergkampE-mail: [email protected]Tel: +1-480-614-3004, in the United States:Christenen,Mr
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