Burger King's New Side Dish Takes on McDonald's Classic

Burger King's New Side Dish Takes on McDonald's Classic ...

Fast-food businesses want to grab people's attention not only by introducing a new menu item, but also by identifying something that people simply must possess. Those kinds of phenomena make no sense.

The Starbucks (SBUX) - Get Starbucks Corporation Report Unicorn Frappuccino became a must-have item not because it was tasty (people had really mixed feelings), but because it was colorful and unique, and customers of all ages wanted to try it.

People waited in line for a not-that-so-special fried chicken sandwich in another recent fast-food craze, which included pickles and mayonnaise on a bun.

The key to launching the next big fast-food sensation is a combination of luck, marketing, and culinary skill. Think of the Yum! Brands (YUM) - Get Yum! Brands Inc. Report Taco Bell Doritos Loco Taco -- but many of the greatest hits simply caught on fire.

Now, Restaurant Brands International (QSR) - Get Restaurant Brands International Inc. Report Burger King wants people to try a new dish from their traditional, timeless side dish, McDonald's (MCD) - Get McDonald's Corporation Report.

Burger King is the image source for this article.

TheStreet Recommends It

Stocks are falling as Pelosi's visit to Taiwan sparks risk-off betting on today's stock market.

The Upcoming Music Streaming at TikTok Could Hurt Spotify's Business

Five Brands That Have Made Very Strange Decisions

Burger King and Wendy's are planning to destroy the French Fry King.

McDonald's has set the standard for fast-food fries. That has prompted its main competitors, Burger King and Wendy's (WEN) - Get Wendy's Company (The) Report, to endlessly strive to come up with a better french fry. Wendy's continued this by recently redoing its french fries and making them the focus of several advertising campaigns that favorably resembled McDonald's.

The issue is that despite taste tests and commercials claiming that Wendy's is superior to McDonald's, the general public still believes McDonald's is the greatest fast-food chain with the finest fries. That's obviously a matter of taste, but nothing Wendy's or Burger King have done over the years (and they have tried a lot) has altered the perception that McDonald's is the leader in the french fry pack.

Burger King, the same company that failed spectacularly with its lower-calorie "Satisfries," has developed a new approach to the side dish that is completely different.

Burger King Has a French Fry Alternative

The number three burger shop has been aggressive in trying out other side dishes that aren't french fries. The chain is the only one of the big three to have onion rings on its permanent menu, and it has also offered everything from mozzarella sticks to Mac 'n Cheetos as a way to dilute some audience from McDonald's classic fries.

According to a report from The Fast Food Post, the chain has brought back another potato-based delight, Cheesy Tots.

"Cheesy Tots are melted cheesy potato bites surrounded by a breadcrumb coating that is deep fried to golden brown perfection," according to the website. "These once again popular Burger King dishes are now available for an eight-piece order for a suggested price of $4.98 (may vary). You may find Cheesy Tots at selected participating Burger King locations nationwide for a limited time."

Burger King has, at least for the time being, abandoned the notion of reformulating its fries and marketing them as superior to McDonald's. However, the offer might entice some consumers to go for the "Home of the Whopper" rather than the Golden Arches.

You may also like: