As it expands mobile game publishing, ZiMad transcends jigsaw puzzles

As it expands mobile game publishing, ZiMad transcends jigsaw puzzles ...

It's hard to imagine that jigsaw puzzles would be a viable and lucrative business in mobile and PC games. But that's how ZiMad established its foundation as a mobile game developer and publisher in 20 countries.

In an interview with GamesBeat, Aleksey Tishakov, the company's chief marketing officer, said the company is also recruiting remote workers in the United States and Europe.

Magic Jigsaw Puzzles, a self-funded game, was released in 2011 and has more than 100 million downloads. The company has over 200 million players across mobile, social networks, and desktop PCs, according to founders Dmitry Belotserkovskiy and Oleg Muza.

My Museum Story, Dig Out, Domino Online, Magic Cross Stitch, Magic Color by Number, and Magic Solitaire have all been successful as publishers. Each title entailed new gaming experiences and mechanics, and offered unique content to the genre.

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According to Tishakov, the success has resulted in partnerships with Sony Pictures, Disney, National Geographic, Pixar, Marvel, and Nickelodeon.

Tishakov said that we are actively developing and publishing our games and that we are deeply interested in changing the acquisitions direction right now. We are also researching new projects and studios that would be interesting for us.

Dmitry Bobrov, the company's CEO, is located in Miami. The company has just opened a new office in Serbia, where Tishakov is located, and there are a number of positions available. Bobrov believes having the right team with good experience is half the challenge of playing well.

Magic Jigsaw Puzzles was established because it was one of the pioneers in mobile gaming at the time, and it now has the world's largest collection of digital puzzles, according to the company. The game is free to play with in-app purchases.

Magic Jigsaw Puzzles has remained on top because the business keeps updating the site with new information and additional intellectual property, such as Disneys Pixar content. The content also appeals to a different age of gamer, around 50 years old, that arent targeted as much as other demographics.

Tishakov said this helps us stand out from the competition and allows us to provide unique content for our players.

A company invests a lot of time in discovering new trends and doing market research, as well as looking for new categories and genres to expand its product offerings.

Tishakov explained that we are always looking for trends and markets. We have a product marketing division that is charged with following trends, to see what's new coming, and to be extremely flexible.

People are making a lot less purchases due to the coronavirus. Ad monetization is becoming more difficult, and so it must be balanced with in-app monetization, according to Tishakov.

Tishakov said we never worked with hypercasual games because when the trend began, we assessed it and realized that it was not for us because we were working on more extensive projects. We work on puzzles that people can remember for years.

In a time of economic downturn and increased competition, part of the answer is to focus on intellectual properties, such as the partners Disney is collaborating with.

Tishakov considered the hypercasual games market to be one of the largest changes in 2021, as it dramatically altered the way advertising monetization and the purchase of traffic on the platform.

He continued, "But that gave us a clear vision that we need to (do in merging) monetizations methods."

That major shift underscored the importance of cross-platform collaboration in the interest of casual gamers, as well as the need to look beyond advertising-based business models, including in-app purchases or subscriptions. It is also developing expertise in stores beyond iOS and Google Play.

Tishakov noted the gradual pressure on the platforms, which results in a decline in in-app purchases and subscriptions, as well as the emergence of new opportunities for third-party billing. This increases the importance of purchases in the lifetime value structure (including in our niche of casual games).

ZiMads' challenge will be to find revenue in a crowded market, as it will face platform changes and difficulties in user acquisition. The company is making several acquisitions as the consolidation process continues at an increasing pace.

ZiMad was looking for a casual board game that would fit neatly into its board game collection back in 2020. Since then, the company has tripled Domino Onlines player count and increased its ad revenue fivefold.

It encourages game designers to concentrate on developing games for a broad audience as well as testing the game regularly. It must engage in app store optimization techniques, paid ad campaigns on all platforms, and re-targeting campaigns for enhanced engagement.

In game development, all monetization mechanisms are worked out ahead of time. The company is working on additional monetization strategies in several products. It is actively testing the subscription model for applications such as puzzles and coloring books.

Other things we enjoy is the ability to obtain the highest quality products, its uniqueness, the ability to connect its features, and the personalities of the players. Great games are always a good solution to global problems. People love to play games of good quality with their families, reduce stress, and relax.

The company is working on five games, one of which may be introduced in casual gaming markets in 2022. It emphasizes that decisions arent made by one single boss, but by teams of specialists from a variety of key departments.

Tishakov noted that the economy is facing some serious challenges quite courageously, as we know that, year on year, we have assembled a team of market professionals who can be flexible and flexible in response to market fluctuations.

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