The Xsollas Pay Station upgrade includes web shops, simplified payments, and a startup accelerator

The Xsollas Pay Station upgrade includes web shops, simplified payments, and a startup accelerator ...

Xsolla has improved its payment mechanism in order to make it simpler for game designers to build alternative web shops and raise money via a startup accelerator.

Chris Hewish, president of Xsolla, said the whole thing is part of a continuing strategy to provide the business engine for game developers. The idea is to let developers concentrate on making games.

This type of service is particularly beneficial as the industry has to sell games to consumers during a potentially global downturn, including high inflation and interest rates, cybersecurity layoffs, a cryptocurrency winter, and falling mobile game revenues due to Apple's privacy concerns that have harmed targeted advertising.

Hewish noted that many industries have faced a challenging environment in a macro sense. Fortunately, the video game industry is continuing to grow. And while it isn't growing at the same pace as it has been over the previous few years, we are seeing continued growth in the sector.

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The Xsolla Accelerator will assist early-stage independent game developers in learning how to prepare for their game launches and getting bridge funding for up to $100,000 from investors. The accelerator will assist developers in managing the growth of their games through user acquisition after the game launches.

The ultimate objective of the accelerator program is to assist studios in their development and growth from where they missed out on initial investment to where they may earnfunding at the appropriate levels to build and launch a successful game.

Game designers may take part in industry mentoring sessions to help with game and content development. Accepted artists will also be invited to connect with a worldwide network of publishers and investors.

We like to put our money where our mouth is. And for a long time, weve talked about wanting to democratize gaming. We want to assist developers in succeeding and get excellent games to market direct to the players, so the newest thing we've been doing is we've launched an accelerator program, according to Hewish. And this is a program for independent studios, who may apply for Xsolla funding, which is another thing we've had for a number of years.

Two developers, Magic Hazard (Memory Lost) and Ephemeral Cube (Project Timi: Sashas Curse), have already joined the accelerator.

Hewish said the talk isn't just about the accelerator. There's no real limit on this. We're looking at anywhere from 10 to 20 developers in Europe.

Payouts for Xsolla

Xsolla Payouts allows developers and publishers to streamline their payments to external content creators and gaming influencers in another update. This way, developers do not have to go through the lengthy process of paying every single influencer the appropriate amount after a campaign has been completed.

The bonuses are useful for game developers who are processing payments to user-generated content creators. They also serve as a reward for an esports platform that rewards its players. It can simplify masspayouts to tens or tens of thousands of individuals.

Xsolla Payouts improves efficiency by managing multiple contracts with users and content creators, conducting tax interviews, facilitating tax reporting, and providing the most accurate account balance calculations.

Xsolla handles the onboarding process, compliance, KYC (know your customer) and tax reporting, reducing the time spent on accounting and integration by payment gateways, KYC providers, and tax vendors.

Pay Station

Hewish believes that the updated Xsollas Pay Station will help mobile game designers generate more revenue via flexible and simplified checkouts.

The new Xsolla Pay Station enhances core functionality and is the only video game industry to offer a cross-platform branded payment experience. Highlights include a enhanced user flow for a better shopping experience, streamlined mobile payments, and worldwide support for mobile wallets.

Hewish said that we are the engine that can help you run your business and provide all kinds of solutions. Pay Station is our flagship product. It's been around for nearly 17 years. It's a feature that you can add to your game that unlocks over 700 different payment methods across the world and over 200 countries. And we currently have over 1,000 developers that are using it to process transactions within games and gain direct access to the data that this generates.

Developers may connect to multiple platforms and mobile devices with a huge range of customization and branding options for their games with the Pay Station.

The use of debit or credit cards is fine, but it leaves out a significant portion of game base where such things arent available, according to Hewish. Around 40% of the gaming audience does not use traditional payments on a global level.

This is simply incredible. Hewish said the team has a large amount of players.

Nexters is a partner of Xsollas and it uses Pay Station for Hero Wars, a popular mobile game. The game has been available for over 240 years, making it simpler to convert players to payers in free-to-play mobile games.

Hewish suggests that you can customize it to make it seem more like a natural part of your game with your own branding and flow. This reduces friction at checkout, which increases conversion, which we all know is beneficial.

Game companies may customize the store on the internet to make it more like their own, using branding and intellectual properties that match the game.

Developers can generate and process more transactions quicker, equating to increased revenue for their businesses. It also provides an adaptive checkout experience for video games, especially mobile games, depending on platforms and devices.

Developers of video games no longer have to use generic third-party interfaces for checkout. They can integrate Xsolla Pay Station and control the brand experience from login to purchase completion on any platform. Active users can continue playing and enjoy fully branded and immersive experiences, establishing ease, convenience, and enjoyment with the game brand.

The Xsolla Web Shop is a web shop.

In the first half of 2022, more than 28 billion mobile game downloads were made. The Xsolla Web Shop will assist developers in capturing more sales in their own shops on the web.

Due to litigation and new laws around the world that will or may require Apple and Google to allow alternative store marketing on the internet, mobile game manufacturers are reaping the benefits of direct internet communication.

Hewish noted that success in this area is something that many businesses are finding interesting. PC games have been on platforms or theyve even had their own websites that sold the game directly to players.

The Xsolla Web Shop has been revamped to allow developers to offer enhanced packages, personal storefronts, and offer promotions. The new Xsolla Multi-Platform Publishing helps mobile games achieve their cross-platform ambitions and increase monetization opportunities.

The Xsollas mobile web shop now provides mobile game designers more opportunities to boost their marketing efforts and engage users directly by offering expanded packages, personalized online store experiences, and promotions to players throughout the world.

Hewish said that starting a webshop is super cool because you can just sell the mobile app on the internet and on the website, but you want to take the leap and make it a place where you can build a sense of community.

Interstitial advertising can be added by developers to increase player engagement. Devs can retarget players from across the internet. You can include them in email campaigns or Discord communications. All of this leads to increased conversion and revenue.

In the second quarter, Xsolla found that the average revenue per unique user for mid-core games was quadruple what it was for mobile app stores.

Hewish stated that we have firms that are making more money through their web shops than they are on the App Store.

Bundles of game keys, in-game items, and virtual currencies are available as a way to increase player value and increase player interest in the same transaction session. Developers may personalize promotions and grant them VIP status.

Personalized promotions allow developers to expand on existing web shop promotions tools to allow mobile developers to tailor promotions based on user behavior, preferences, and geography to their VIP users.

Individual users benefit from more personal and attractive discounts, thus integrating digital goods and currency purchases into their favorite mobile game experience.

Mobile game developers may use the Xsolla Multi-Platform Publishing to distribute mobile games to PC and the internet for a lower acquisition cost, while increasing player loyalty and LTV. By monetizing their games in new territories, players are more likely to convert non-paying players into paying players in underserved markets.

Xsolla has been providing help to game developers and publishers with payments and other business services since 2005. Hewish recommends developers hire good community managers and stay close to the fans.While we discuss democratizing gaming, and giving the tools to go direct to consumers, we do recognize that every game and game maker is different, Hewish said. This is about changing their businesses outside of the App Store, and providing help and guidance to consumers.

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