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Jinjoo Labs Locks in Beauty Industry Veteran as CEO of Jinjuo Laboratorial Corporation

Jinjoo Labs Locks in Beauty Industry Veteran as CEO of Jinjuo Laboratorial Corporation

NEW YORK, Sept. 15, 2021 -- Jinjoo Labs announced the appointment of Louise Caldwell as Chief Executive Officer today. For more than two decades, Caldwell has established an impressive track record of launching and establishing beauty brands. Caldwell will be responsible for expanding Jinjoo Labs beauty offerings and preparing the sale of its skincare line in retail stores across the country.

I'm excited to be part of this start-up. Caldwell said that when I was approached by Jinjoo Labs, I noticed that this new brand was based on the concept and the aesthetic of the brand. The CBD skincare space is a huge potential and Jinjoo Labs is taking advantage of innovative new technologies to make the products high quality and functional, which then will help our consumers feel their best.

Caldwell was Vice President of Sales at Revlon and Elizabeth Arden Prior to her new role, and was the Senior Vice Chair of Marketing at Drunk Elephant. As a top seller at Sephora, she is credited for her role in Drunk Elephant's atmospheric rise. Caldwell launched his own consultancy, which she worked with to provide a key to Dr. Barbara Sturm skincare and was the US president of Birkenstock Natural Skin Care.

We are pleased to have Louise's expertise. He knows beauty and loves it. She immediately understood our brand and mission and has already identified opportunities to take our formulations to the next level," said Rene Shin, founder of Jinjoo Labs.

Jinjoo Labs' mission is to blend Korea's finest natural skincare ingredients, known to protect and prevent aging and acne, with natural ingredients such as CBD to give maximum impact. CBD is a powerful anti-oxidant proven to provide antiinflammatory benefits. Jinjoo Labs uses natural ingredients to appeal to all skin types, even those with sensitive skin.

About Jinjoo Labs Inc.

Jinjoo Labs is a women-major and minority-owned company with HQ in New York City. Rene Shin, founder of the company, was raised in South Korea and has followed skincare trends since she was a young girl. Shin's philosophy of clean, all natural formulations, eco-conscious and sustainable packaging drives the skincare line. Shin has teamed up with Korean Particle Technology (KPT), an award-winning cosmetics manufacturer in South Korea. Together they developed a revolutionary delivery system, the cream pearls at the centre of Jinjoo Labs. When the cream pearls are crushed, the formula mixes together, ensuring the right amount of CBD and enhancing the delivery of K-beauty ingredients.

The public can purchase the skincare line, Jinjoa is an online store.

Contact:Julie Kim Einiger [email protected] [selectronic] Contact.


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