The Hip Hop Alliance, billed as the first-ever union in culture's history, has gathered rappers Chuck D, Kurtis Blow, and others.
The Hip Hop Alliance is described as a non-profit organization headed by Chuck D, Kurtis Blow, and Doug E. Fresh. Its objective is to advocate for equal treatment, fair royalties, and strong health and retirement benefits for hip hop and R&B artists.
Doug E. Fresh is the union's vice chairman, with KRS-One as the chairman, among others. Slick Rick, Willie D, DJ Scratch, DJ Hollywood, DJ Cassidy, GrandWizzard Theodore, and Alonzo Williams are some of the rap legends on the unions advisory board.
KRS-One posted a video on his Instagram on Wednesday, July 27, depicting him introducing The Hip Hop Alliance to the general public and articulating its mission in a freestyle.
The Blastmaster wrote in the posts caption: Who speaks for us? Those that drive and assist musicians, those that promote the show, and those that sell merchandise, among other roles and responsibilities that make hip hop happen? There is no reason why we should not protect ourselves and our future!
KRS kicks rhymes about The Hip Hop Alliance's pursuit of workers' rights, labor rights, and royalties as well as the need for the culture to unite as one in an effort to combat the heartless music business.
Watch the video below. The Hip Hop Alliance has opened its membership to everyone at no cost and is currently accepting donations.