You may be surprised to notice that some of the fashion today is similar to that of yesterday.
Kohls (KSS) - Get Kohl's Corporation Reportis working to bring back the Gen X fashion in its department stores with trends of 90s nostalgia.
Kohls is working hard to reinvent itself and its fashion, particularly with back-to-school trends coming soon. Over the years, the company has dropped different brands in order to maintain its on-trend fashion.
Although these changes are still considered as noteworthy, Kohl's decided to change its focus and inventory. Jennifer Lopez, Mudd, Juicy Couture, all brands that were dropped were focused on young female customers.
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Kohls made headlines when it resisted a buyout offer with Franchise Group Inc. (FRG) a few weeks ago. The decision to withdraw from the agreement was a precursor to the unveiling of a new section of the department store that would include new brands and a program to give back.
Kohls is bringing in more contemporary fashion.
Kohls is the exclusive retailer of Levi Strauss & Co. (LEVI) - Get the Levi Strauss & Co. Class A ReportSilver Tab label is said to be bringing an edgier inventory to otherwise wholesome brands in the 1980s and 1990s fashion. With many styles, there are many styles that are very similar to Levis bucket hats, mom jeans, and jean jackets.
Kohls is working to bring retro apparel to its customers for a limited time only, according to fashion trends. The line will be available until January 2023, allowing customers to return to school and holiday shopping.
Levis Silver Tab is considered to have an edgier edge to its fashion line. The partnership has been launched just ahead of the big push for back-to-school fashion shopping, allowing customers to see refreshed versions of the trends from decades ago.
With this limited-time offer of the Levi's Silver Tab label, tweens, and teens can show up to the back-to-school drop-off line in a classic appearance, feeling sassy and looking good.
The Levis Silver Tab line was at its height of popularity in the late 1980s and into the 1990s. Here is a chance to get back into those 90s Levis without having to sacrifice the luxury of fitting them into your closet.