50 Cent continues to diversify his entrepreneurial portfolio, including a multi-year agreement with the Sacramento Kings. As part of the deal, two spirits brands, Le Chemin du Roiand Branson Cognac, will be served courtside during Kings home games. Rush is renamed as Rush by Spirits as a result of the partnership.
Rush by Spirits will display 500 bottles of Le Chemin du Roion on their champagne wall as part of a partnership with the Fifs G-Unity Foundation to provide scholarships to local youngsters during the 2022-2023 NBA season.
After meeting with Vivek Ranadive and learning how he and the entire Kings organization genuinely respect my philosophy of promoting conscious capitalism, 50 people shared their thoughts in a statement. I look forward to meeting the Kings fans and expanding my G-Unity Foundation and spirits brands in and around Sacramento.
Vivek Ranadive, the owner and chairman of the Sacramento Kings, also spoke about joining Fif. We are excited to bring Sire Spirits to Golden 1 Center for our fans and guests to enjoy, according to Curtis. This partnership continues the Kings' commitment to supporting diverse entrepreneurs and aligns our shared desire to provide youth with the tools and opportunities they need to succeed.
In 2014, 50 Cent founded Sire Spirits.