West Ham United is learning the hard way that completing a transformation from a top-six team into one capable of securing Champions League football is easier said than done.
During the January transfer window, the Hammers reportedly submitted proposals for Darwin Nunez, Kalvin Phillips, and Raphinha.
Nunez has joined Liverpool for an initial 64 million, Manchester City paid 42 million for Phillips, and Raphinha has finally secured a dream 49 million move to Barcelona.
Giovanni Carnevali, the CEO of Sassuolo, confirmed that West Ham had made a 34 million bid for Gianluca Scamacca, although the powerhouse Italian international appears to be holding out for Paris Saint-Germain, having agreed personal terms with the Ligue 1 champions last week.
If David Moyes was to wonder whether the glass ceiling that separates West Ham from the World's Citys and Liverpools is triple-glazed, you would see the Hammers on the outside looking in.
Scamacca isn't a PSG player yet. In fact, he might never be.
Because, according to LEquipe and via GFFN, discussions between Les Parisiens and Sassuolo have stalled. Like a worn out Vauxhall Nova stumbling into a layby.
PSG are simply unwilling to pay the Serie A clubs' asking price, and have turned their attention to a cheaper alternative; Benficas John McGinn, the same as Goncalo Ramos.
Fabrizio Romano backs up these allegations, claiming that the Scamaccas price tag is excessive even for PSGs blue blood.
Ramos is no longer a like-for-like alternative. The latter is an old-school, physical centre-forward who thrives on battling centre-halfs. The former, on the other hand, is more of a number ten than a number nine; An intelligent, cerebral footballer who models his game on the space-invading Thomas Muller.
According to MaisFutebol, Wolves and Nottingham Forest have also discussed Ramos this summer. The sudden interest of PSG is expected to increase the Portugal U21 internationals' price-tag to a new high, however. Or the City Ground.
West Ham will be keeping an eye on developments closely. With PSG threatening to give up on Scamacca and prioritise Ramos instead, Wolves may lose ground to West Hams.