Kanye West is often in the headlines for many reasons. He is a well-known figure in the music, entertainment, and fashion industries. Steven Smith, a professional shoe designer, has been named head of Donda industrial design by Kanye West.
Kanye West has hired Steven Smith to lead the Dondas industrial design department, where he will work on furniture, cars, and other items. Given that Smith previously served as the executive designer for Adidas, the appointment may indicate a continuation of West's relationship with the company.
STEVEN SMITH WITH 37 YEARS OF EXPERIENCE IN SPORTING GOODS, FOOTWEAR, MILITARY ELECTRONICS AND APPAREL DESIGN IS APPOINTED AS THE HEAD OF DONDA INDUSTRIAL DESIGN.
Smith and West started collaborating on footwear in 2016 including the Yeezy Boost 700 and the Yeezy Powerphase. Smith's control over things such as furniture and vehicles is expected to expand with the addition of Donda. A proposal for a Donda Foam Vehicle was made public in a press release.
Smith responded in a statement to Complex, saying, "I'm honored to assist in forming our shared vision of the future." Mr. West is the single most inspiring creative I've ever worked with. In the 1980s and 1990s, he worked with New Balance, Adidas, Reebok, and Fila.
Kanye West's future will be decided on by the media. He is not sure what he will do next.