When Avatar, from Marvel Studios, was re-released in theaters in early 2021, only to pay $2.8 billion for the film, which has gone against each other for the majority of Endgame's time in the spotlight, although Cameron is expected to reprise his role with a sequel in this year's Avatar: The Way of Water.
Both movies remained at the forefront of discussion among fans due to their longer runtimes, both of which were around the current high end of blockbuster films. Avatar clocked in at 160 minutes, while Avengers: Endgame clocked in at 181 minutes, and even today, the inofficial culmination of the Infinity Saga remains the greatest MCU film ever made.
With its first trailer for Doctor Strange in the Multiverse of Madness released recently, fans have already begun talking about how long it might take and how much money it might make in theaters. Now, Cameron has not only teased what that runtime will be, but also taken an early look at what some critics may have to say about his answer.
Avatar 2 Will Have An Extended Runtime
Warning - The quotes in this section contain NSFW language.
Avatar: The Way of Water is a new issue of Emire Magazine, in which James Cameron discusses the initial criticisms he's received for the film.
Cameron narrated some colorful statements about trolls who think no one cares about the original film or remembers what happened in it: "It's quite unusual that fans like this see his film regardless of their complaints."
The trolls will know that nobody gives a shit and they cant remember the characters names or one damn thing that happened in the movie. Then they see it again and say, Oh, okay, please forgive me, let me just shut the fuck up right now. I'm not concerned about that.
Cameron compared long films like Avatar and Avatar 2 to fans binge-watching TV shows for hours on end, feeling exhausted already from the criticism he expects for Avatar 2, noting how filmmakers shouldn't be concerned about extended runtimes when they have a chance to break box office records:
When people sit and binge-watch [television] for eight hours, I'll almost write this part of the review. It's like, give me a fucking break. Here's the major social paradigm shift that must take place: its okay to get up and go pee. Who is going to argue against a filmmaker who has transformed three-hour epics into record-breaking box office sensations?
Avatar 2 may be longer than Avengers: Endgameas he refers to the sequel as a three-hour film, while the latest MCU team-up only fits into that category at three hours and 1 minute.
How Long Will Avatar 2 Be?
In the world of Marvel and DC films, the debate around movie runtimes has certainly become an interesting one, especially as the film industry returned to prominence last year. Eternals (2 hours, 36 minutes) and The Batman (3 hours, 1 minute) illustrate this.
Now, it appears that James Cameron has no problems whatsoever with showing fans another long film, especially considering how willing fans are these days to binge hours and hours of TV shows. The real question, though, is how Avatar 2 will differ from its blockbuster competitors in terms of runtime.
Except for Zack Snyder's Justice League on HBO Max, there are only a handful of major films from the 21st century that have gone beyond three hours of runtime. Nevertheless, looking at James Cameron's remarks on Avatar 2, it appeared to me that he was prepping his viewers to be waiting for this next film.
As shown in both Avatar and Avengers: Endgame, films this long can still reach the highest level at the box office - after all, those two films combined for $5.6 billion in revenue. It might not be much longer if Avatar 2 does not run on the same 181-minute schedule as Avengers: Endgame.
On December 16, Avatar: The Way of Water will be released in cinemas.