While the industry is debating what the metaverse is and isn't, businesses are imagining what it means for them and how they can start to experiment now. According to Bloomberg Intelligence, the metaverse market might be worth $800 billion by 2024. Another high-growth tech market public cloud is expected to be $716 billion the same year.
The metaverse is transforming industries into digital workplaces that enable distributed workforces. For purchasers, it means creating new immersive experiences at home or in a physical storefront that further raise the bar for customer experience.
And while there are obvious benefits in industries such as retail and gaming, there are also drawbacks in other areas as well. For instance, metaverse-enabled technologies can benefit healthcare, where doctors and clinicians will have enhanced ways to access information and interact with patients. Or, in the automotive industry, where metaverse technology can enable prospective buyers to test-drive cars virtually.
Allerdings, before you can run, you must walk. No software is immune to the testing difficulties and, in the metaverse, it is important to understand how to test metaverse experiences and what determines success.
On October 3-4 in San Francisco, CA, MetaBeat will bring together metaverse thought leaders to provide advice on how metaverse technology will transform the way all industries communicate and conduct business.
What's different from metaverse software testing?
Some testing challenges will be familiar, such as addressing different platforms, techniques, and considerations. To ensure customers have seamless, high-quality experiences on any device and with any payment source, testing with real people in real-world situations is critical.
A new challenge for metaverse testing is scale. The amount of effort required to assemble the technologies that create a metaverse experience, render it correctly, and deliver the appropriate content is quite significant in itself, but those experiences must also be continually improved as the metaverse changes.
Payments, nonfungible tokens (NFTs) and cryptocurrencies that will be accepted will need to be verified and validated. That leads to transactional validation at a scale that companies have not yet experienced.
While it's difficult to be prepared to face the scale hurdles that arise right now, it's important to keep in mind that the metaverse is the rise of the seamless user experience. Doing so will put businesses on the right path to delivering world-class experiences.
The metaverse's three components
There are three main themes surrounding the role software testing will play in the metaverse, regardless of industry.
The metaverse is the next great opportunity for businesses to differentiate themselves and transform their digital user experiences. While most of us aren't prepared to take full advantage of all the business benefits the metaverse will ultimately bring, we are in a position where we can experiment and have success, provided we are thorough in our design testing.
Applause's CEO is Rob Mason.