After 85 years, Kraft Macaroni and Cheese have changed their iconic name.
The Kraft Heinz Company announced the change on the 22nd of June. However, the change will not be visible in a store near you just yet.
Before you buy the original look for yourself, HITC has everything you need to know about the name change, makeover, and when to get started.
What is Kraft Macaroni and Cheeses new name?
Before you get too irritated that the name is the end of an era, we were here to let you know that it is just a minor change.
It''s so slight that you may not have noticed the change. Instead of being called Kraft Macraroni and Cheese, the iconic staple will now be called Kraft Mac & Cheese.
The new name was inspired by what everyone previously said their product, in an attempt to be considered as comfort food and to stand out against their competitors on the market.
Customers will have the opportunity to purchase the new look starting August 2022.
The box is also having a makeover
Kraft has not only given the name a makeover, but the overall look will also change.
The new Kraft Mac & Cheese box will be adding a more minimalist look to highlight the original noodle smile. This will no longer be a macaroni at the top of the box, as this will be replaced with a blue background with text informing customers that there are no artificial preservatives or dyes.
The noodle smile will be a little transform, which Victoria Lee, the brand manager of Kraft Mac & Cheese, stated. It will be even more savoury and satisfying due to creamy,cheesy goodness.
Kraft Macaroni and Cheese will no longer be known as Kraft Macaroni and Cheese, but rather as Kraft Mac & Cheese. #jinksrealty #macandcheese #mcallentx pic.twitter.com/65YB7ExvHu
Social media react to the makeover
As always, Twitter users have been the first to make their own statements and judgements about the makeover. Some users are hesitant to make the changes.
Well. I never knew this was a travesty, for sure. Some things should not be changed.
People everywhere in the world recognize Macaroni and Cheese, and the news of the name change put people at peace. One Twitter user said: Anyone else go and check the pantry because they didnt know it was ALREADY this way?
#Kraft has changed the name "Macaroni and Cheese" to what customers have been accustomed to.