Meta''s CEO Mark Zuckerberg has stated that the company would postpone any revenue sharing on Facebook and Instagram until 2024, a year later than originally planned.
Instagram and Facebook will pay a commission on offerings like fan subscriptions, paid events, badges, and the company''s newsletter platform, and Substack competitor Bulletin, where creators currently get to keep the total of their revenues from those platforms.
Instagram and Facebook will expand their reels bonus program to more talented artists and allow them to monetize their short-form videos across both platforms, according to the executive.
Stars, a Facebook tipping technique, will be available to all eligible creators. (Facebook does impose a tax when fans purchase Stars, but they pay a penny for each Star they receive, but followers prefer to purchase them for more.)
The firm is also considering a creator marketplace that will allow brands and creators to interact for sponsorships and other business opportunities, a service that takes a page directly from TikTok, which offers its own marketplace for marketers and creators.
In a Tuesday Facebook post requesting help for creators, we are going to a future where more people can do creative work they like, and I want that platforms like ours to play a role in making that happen.
Meta is expanding its support for NFTs on Instagram, which it began testing on Instagram profiles last month.