If there''s one thing we''ve seen more this year, it''s seasonal menus and limited-time promotions.
Get Wendy''s Company (The) Reportunveiled earlier this week, consumers have a whole lot of new options and a limited amount of time to get them. From the spring menu full of lighter items and plant-based meats at Peet''s Coffee to the strawberry Frosty thatWendy''s (WEN)
Yum! Brands Inc. Report-owned Taco Bell was started and never ended with a rotating menu full of limited-time offers.
Nacho Fries, her queso-coated chicken wings, and the famous Mexican pizzaareall fleeting items that are there one moment and gone the next.
Taco Bell''s summer menu was purchased by theBrisk Dragon Paradise Sparkling Iced Tea last week.
What''''s New on the Chipotle Menu?
Get Chipotle Mexican Grill Inc. Reportis is known to have a much more stable menu than Taco Bell. In March 2022, the chain added a new chicken entree for the first time in a 29-year history.
Chipotle''s drinks menu, which included both tough and soft options, has been reimagined and, in 2020, partnered with Tractor, a farmer drink company, to offer a rotating menu of lemonades and agua frescas.
This summer, Chipotle''s seasonal beverage will be the Watermelon Limeade. The refreshing beverage resembles a juice in that it is made from mixing watermelon, lime, and water.
Tractor, which was developed by farmers, has also been certified to be organic and made of non-GMO ingredients. Chipotle was first tested in Atlanta, Kansas City, and Orange County, California, before the nationwide launch.
Chipotle
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"We''re pleased to announce that our first seasonal beverage, with the freshest summer flavors," Stephanie Perdue, CEO of Chipotle, said in a statement. "The consumer response to Watermelon Limeade exceeded expectations as it quickly became our leading Tractor Beverage last year.
Tractor''s Lemonade, Mandarin Agua Fresca, and Berry Agua Fresca are some of Chipotle''s main offerings, which can be found on the website.
A regular lemonade and a black tea are also available bottled for use in the kitchen.
"We''re thrilled to bring the handcrafted flavor and completely natural ingredients of our Watermelon Limeade to Chipotle''s fans this summer, while also working together to support farmers who make all of our certified organic beverages possible," said Travis Potter, the co-founder of Tractor Beverage.
What''''s Next for Chipotle''''s Menu?
Chipotle stated that others might follow the limeade as their "first seasonal beverage."
In the workplace, it has become more common to be in non-limited-time promotions, but ones that are specifically linked to a specific holiday or season.
Strawberry varieties, like Watermelon and Wendy''s''s, are obvious summer options that permit the chain to introduce many items at once.
In March, Coors Light TAP.Aintroduced beer-flavored lollipops for the basketball play-off tournament March Madness while burger chain Shake Shack (SHAK) - Get Shake Shack Inc. Class A Reportonce had the "Wake And Shake" milkshake in a nod to 4/20.
This type of menu may help a chain boost interest and create a get-it-before-its-gone motivation for shoppers.
It''s also not uncommon for a seasonal product to see customers like seasonal items enough to demand them year-round.
According to reports from market research firm Mintel, 67 percent of customers had a seasonal product they wanted to see available throughout the year.
