A dismal Las Vegas Strip icon might have a new path to survival

A dismal Las Vegas Strip icon might have a new path to survival ...

The Mirage was purchased by MGM Resorts International for $1 billion by Hard Rock International, and the owner said the company intends to construct its signature guitar hotel on the property.

To do this, the company had to find the space for a new hotel. At the initial stage, some believed the new owner would knock down the Mirage hotel/casino building, but that''s not what will happen.

Hard Rock has decided to expand its Guitar Hotel, where the Mirage Volcano is currently located, instead of renovating a new hotel.

One of Las Vegas'' most-visible free attractions has a limited time left. Several supporters of the Volcano have filed a Change,org petition to declare the landmark a historical monument. The petition, which has more than 6,000 signatures, states the following:

"The Mirage was the first''megaresort'' to appear in Las Vegas on its first day in November 1989, and it was the most expensive resort ever built. From there, the Volcano has been ravishing visitors to this rare and totally incredible free Vegas attraction and emotional experience. Moreover, it should be a historical landmark."

That effort has almost no chance of success, as 6,000 signatures are unlikely to be mandated. However, Alan M. Feldman, a former MGM executive who is now a distinguished fellow for responsible gaming at the University of Nevada in Las Vegas, claims the volcano may have a future (albeit a very different one).

Feldman has described the volcano in a way that his family feels connected to everyone who signed the petition. "It''s really beautiful to me, as it did in my own, he says of Casino.org. A volcano that has a huge meaning in their lives, just as it would in my own. Unfortunately, it would look harmful in front of a different hotel, out of place in a new era of design and architecture."

Feldman is not planning a strategy for the iconic attraction, according to the facts.

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MGM Resorts International is a global entertainment company.

What''''s Next for the Mirage Volcano?

During the transition, MGM maintained ownership of the Mirage name (licensing it to Hard Rock) and Feldman believes the company might build a new Mirage with a new volcanic.

Feldman said that a new and upgraded volcano could correct the purpose of humming guests and setting the tone for their memorable experiences.

This is an interesting proposition. MGM has not commented on the future of the Mirage brand. It might rebrand one of its Strip hotels as a Mirage and construct a new volcano, but it hasn''t even suggested that this possibility.

MGM is focusing on the Mirage sale and adding the Cosmopolitan to its strip portfolio.

"We reached an agreement with our Las Vegas growth strategy and are on track to complete this quarter," said Chief Executive Bill Hornbuckle during the company''s first quarter earnings call.

"The Cosmopolitan is a distinctive brand with a loyal and complementary customer base that will further enrich our Las Vegas Strip portfolio."

MGM has not stated how to bring back the Mirage name, but it did telegraph that it might, given that it did not sell the name. That gives Mirage and its signature volcano the possibility of making a major return at a later date.

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