Oreo Has a Brand New Flavor (And You Might Love It)

Oreo Has a Brand New Flavor (And You Might Love It) ...

The most recent snack food collaboration is between two different products that are more similar than they are.

To bring a whole new dimension to cookies, Oreo has partnered with another snack company owned by Mondelez.

The limited-time promotion''s motto is, somewhat unoriginally, "opposites attract."

The sweet-and-salty combination is designed to combine two beloved childhood flavors that had never been described as particularly compatible.

People who are interested in the invention should not expect to see it on store shelves.

As long as one covers the $3.95 shipping cost, a limited-time promotion will be available on Oreo.com/Ritz for free.

Despite the fact that the brands did not specify how long the promotion would last, they stressed that "very limited quantities" could be loaded up in a day or two.

Two Classic Snacks Are Coming Together

Ritz, a salted cracker filled with a cheese or peanut butter cream, is a chocolate cookie filled with sweet cream.

The RitzxOreo, which was first launched on May 24, is exactly what it sounds like: one half of a Ritz cracker and one half of an Oreo cookie, all with peanut butter and Oreo cream.

While cheese is the most popular Ritz flavor, the snack also comes with a peanut butter cream.

"This Ritz x Oreo product is our first product collaboration with Ritz employees, and we can''t wait to hear what Oreo superfans think about this new take on the classic combination of chocolate and peanut butter," says Sydney Kranzmann, a senior brand manager at Oreo.

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The Marketing Force Behind Childhood Nostalgia Is Powerful

Both Oreo and Ritz are owned by Mondelez (MDLZ) - Get Mondelez International, Inc. Class A Report, which stands out for names likeChips Ahoy, Toblerone, Trident, and Cadbury.

Ritz and Oreo, which have existed since 1934 and 1912, have just announced their recent acquisitions by the snack food company.

Both people have been relegated to the American food society, according to a safe assumption.

Both snacks have after-school memories for more than a few generations. One ad from 1936 shows a mother surprising a group of youngsters with a Ritz, indicating that the original Oreo tradition was "Oh, Oh! Oreo!"

Ritz has been collaborating with other companies for over twenty years to get an idea of our iconic buttery cracker, according to Alexis Yap, Ritz''s senior brand manager.

"We couldn''t resist the opportunity to collaborate with our friends at Oreo on a snack that''s part of a salty cracker, part a chocolate cookie, and completely delicious."

Such combinations may be a powerful marketing tool, since both the curiosity and nostalgia factor help people to engage in the conversation about the brand on social media.

In a written about how "gross" and "wrong" the product is, die-hard fans see such combinations as travesty, but inadvertently assist the product go viral and attract attention to the brand.

The "they paired what?" strategy also helps attract a certain group of curious customers to try the product. Pepsi (PEP) - Get PepsiCo, Inc. Report released a pizza with cola-soaked pepperoni to widespread fanfare.

As the RitzxOreo product isn''t for sale, it is done in part as a marketing opportunity to engage people about the products.

After 5% decline in the previous week,Mondelez''s stock increased 0.75% to $62.50.

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