The problem arises from the fact that Citrix focused more of its early business on expanding Windows'' core capabilities, and many of them were eventually subsumed by Microsoft into future versions of the platform. As a result, Microsoft seemed to have a dilemma: when would it just buy Citrix?
Both organizations continued to pursue opportunities to partner at both a technology and business level, and this latest news demonstrates that the relationship between the two organizations is as strong as ever. Citrix has announced that it will partner to bring HDX compression and other technologies to a future version of the Windows 365 Cloud PC offering.
HDX, or high-definition user experience, is designed to enhance graphics and audio performance over streamed connections, a mainstay Citrix technology for over a decade. It''s become particularly important for Teams, Webex, Zoom, Meet, and other types of online collaboration tools in a turbulent era of fast-paced video chats. Microsoft is also enabling a way to improve the user experience for Win365 even if there are limitations.
This is important because many companies that are looking at virtual client-type applications often use them to provide access to specific applications or complete Windows desktops to people who may be working in multiple locations or with inconsistent connectivity. Given that we''ve clearly entered a phase where hybrid work-based work models will continue for some time, many organizations are looking for as many flexible work-friendly tools as they can.
Outside HDX, the partnership is expected to allow companies that already have a Citrix-based infrastructure, such as many in healthcare and other highly regulated industries, to reclaim the Citrix client and get access to their existing Citrix environments.
One of the most original (and yet significant) aspects of Citrix''s business involves providing access to the many older Windows-based applications that have not been ported to the cloud or more modern environments. However, the Citrix infrastructure is designed to allow these applications to run on smartphones, Chrome-based PCs, thin clients, and more. Again, for organizations that desire to provide as much flexibility to workers who may require access to specific applications to do their work, this is critically important.
Citrix adds to a broad spectrum of peripheral devices to ensure that these kinds of apps or desktops can leverage multiple monitors, connected printers, and other devices. This will be implemented in Windows 365 for IT managers who require more granular policy controls.
Citrix and Microsoft have agreed to allow these kinds of Citrix technologies to be used on Azure Virtual Desktop. This is because some of the software used in Windows 365 has been positioned as an easier-to-use, less expensive, but de-featured version of Azure VDI, so Microsoft is eager to bring some of the Citrix technology benefits over to Windows 365.
Most businesses require direct PC ownership and usage as a result of their desktop-as-a-service (DAAS), virtual clients, virtual desktop infrastructure (VDI), cloud-based PCs. However, many organizations require that direct PC ownership and usage.
A cloud-based approach for delivering a customized, updated OS as well as important settings and applications to any device can be very beneficial. In the event of a merger or acquisition, some organizations must be able to move a certain number of users over to a new environmenteven if it''s only for a transitional periodand cloud-based offerings can be a significant benefit here.
For all these kinds of situations and more, it''s good to see the two companies that have been driving the availability of virtual desktops once more in order to keep these options fresh and current. It''s possible that this combination, for certain organizations, will be crucial.