Netflix is today the most popular streaming service in the world. There are over 200 million subscribers worldwide, but there is a noticeable drop in demand. Netflix is currently exploring live streaming capabilities as they search for new content opportunities.
According to Deadline, Netflix is intending to provide live streaming for unscripted series and stand-up specials. That being said, live streaming is still in the early stages of its development.
The move opens up the possibility to combine a whole new raft of unscripted series into a linear network, which often air live specials for big competition episodes such as ABCsAmerican IdolandDancing with the Stars, and then transferring to Disney+.
The company has already experimented with different release patterns for its unscripted series and social experiments such asTheCircleandLove Is Blindand, and this move would bring further intrigue to such shows.
After seeing a significant drop in subscribers in the first quarter of 2022, Netflix is also planning to introduce cheaper options with ads. It should be aware that the streaming service will have a lot of potential.