AMD''s GPU attempts have failed to pose a significant challenge to rival Nvidia, which has graphics cards that dominate the Steam charts and are among the best sellers on Amazon and Newegg. Things are unlikely to change in the short term despite Team Red''s RDNA 2 refresh, as a cautious third player in this market is planning to de-escalate its appeal in the low-end and mainstream sectors.
AMD maintains its dominance in the processor industry throughout the first quarter of this year when it comes to processors. Intel provided a solid Alder Lake lineup for consumers and went to great lengths to make its Xeon Scalable processors more appealing when it comes to the data center.
According to Mercury CEO Dean McCarron, nearly all processor market segments had a drop during the quarter, with desktop processors experiencing the largest quarterly decrease ever 30 percent. This is the effect of a slowdown in demand for PCs, factory lockdowns, and an extended shortage of chips, passive components, and various materials and gases.
AMD has reached a new high of 27.7 percent of the global x86 market, surpassing this point of the previous milestone of 25.6 percent achieved in the last quarter of 2021. Despite this, Intel has seen a year-over-year decline in the desktop segment, which is likely to be a result of an excess inventory buildup at OEMs.
Intel did not have any success with its Epyc offerings, but it now has an advantage over its competitors. It appears that AMD''s server processors will shift to meet its customers'' biggest concerns, but grabbing them away from a deeply established Intel will be a long-term challenge for Team Red.
Both Intel and AMD have a problem with the production of Ryzen processors (as well as Epyc CPUs for servers), which has resulted in a modest quarterly increase as well as a solid 4.4 percent increase in market share in the laptop processing industry.
According to Mercury Research analysts, Arm chipset sales have increased substantially over the same period, mostly due to Chromebooks and Apple''s M1 Macs. The Cupertino giant has shipped the majority of its hardware offerings to Apple Silicon, and now one out of ten PCs shipped is powered by an Arm chipset. Meanwhile, the average selling price for mobile and desktop processors has risen to a new high of $138, indicating that consumers are increasingly opting for higher-end products.