I was putting the extremely basic HTML on my personal website, but still feeling like a woman in STEM a as I do anytime I type quickly a, and I couldnat stop the thought: aYou know, I am something of a scientist myself.a
Itas taken from Sam Raimias Spider-Man (2002), a film that reimagined what a superhero movie could be, and would be. Really, the entire Marvel Cinematic Universe owes a debt of gratitude to Raimi, who first demonstrated that superheroes could live and quip in a realistic manner, not just a hyper-stylized, live-action cartoon a, and that it would be successful. In two decades after its release, its influence has spread
Uncle Ben gives Peter Parker the most often used phrase. aWith great power comes great responsibility.a But I''m not talking about an important line of dialogue; Spider-Man is imminently quotable, but that''s not necessarily why itas imminently meme-able. I am talking about the garbage sh*t-posts in which people photoshop the words amy responsibilitya over a picture of a Lycra-clad Green Goblin, mid-butt thrust, firing his glider towards Spider-Man
I canat think of any movie that has been more adaptable to meme-ification. From the beginning of my head, I can pull a dozen Spider-Man lines and images that have spawned the rounds on Twitter for some meaningless purpose or another. One scene from the film alone a Peter punching Mary Jane outside the diner where sheas working as a waitress, has spawned two: aSome dream, huha, and aMary Jane defending Peter.a
Another meme focuses on Peter Parker''s glasses in order to see something clearer or acorrectly.a (Of course, Mary Jane isnat really defends Peter, and Petera''s vision worsens when the glasses are on. But accuracy is never the point of memes.
Despite Hollywoodas best efforts, a meme gets a lot like a fluke than anything else, and Uncut Gems gave us aThis is how I win,a but the films themselves are seen as shorthand in internet conversation, probably because, to be blunt, a small percentage of the population has seen those movies.
Both Shrek, which was released in 2001, and Spider-Man, in 2002, both had cultural ubiquity. That monoculture is quite an endangered species, and just a few massive cultural events remain unnoticed, a the franchise and Marvel players inevitably bogged down, at least online, with discourse and discourse.
Shrek and Spider-Man were wildly popular mass-market films, geared towards young audiences, from tens of thousands of people watching them on DVD. Back then, we were children who didn''t see things with critical eyes; we didn''t even know if you enjoyed a movie until we forgot. Now, the once-bright-eyed Spidey lovers are disgruntled about all of their time on the internet, generating those take and counter-takes.
Meme culture functions best when even earnestness is encased in irony. Itas been long enough that Spider-Man is almost ironic a but also a reminder of a time when not everything had to be.