During the years of the epidemic, golf was exposed to decreased attendance. Today, attendance is increasing at live events. The PGA Tour intends to keep that growing by completing a new virtual reality program with Quintar.
The PGA Tour is revolutionizing the golf experience. It is leveraging the latest in technology to make the most interactive experiences its viewers have seen. Conditions on the tour are resorting to the new normal. It knows that it will need to increase the immersion for those in attendance. This will take the course off the rails.
In this vein, the PGA has teamed with Quintar, a company that is a leading provider in augmented reality (AR) for Sports Entertainment. The Tour will use AR as a viewing option on mobile devices for participants of live events. The course will also feature an AR mode, which allows additional interactions with the course.
Sophisticated telemetry for an immersive experience
Scott Gutterman, the senior vice president of digital operations at the PGA Tour, believes the PGA TOUR is excited to expand its relationship with Quintar with a goal of creating a more immersive and engaging tournament experience for fans. We have seen positive interaction and growth with our previous Quintar AR engagements, and we are anticipating continuing to build on that momentum.
Q.reality, a live sports and entertainment platform, is used for those attending specific PGA Tour events. ShotLink, an infrastructure system that has been built on several golf courses, and which provides telemetry in three dimensions. It does this by applying several lasers to several holes, ensuring additional data such as swing speeds, ball speed, and spin rates.
This app will provide real-time information on every shot by every player during the tournament. It will also feature social aspects. Dedicated to players will enable the group to select player replays. AR will then apply overlays that indicate tee-shot trajectory, ball-speed at apex, scoring, distances, and other vital stats. Users may then combine these with imagery and share them with their friends via social media.
The organization is focused on live-event experiences and hopes that this increase will enliven more people to get back to the links. This should enhance the overall experience of attending a PGA Tour event in person. However, video game enthusiasts will have to wait for their turn to experience their own immersive reality.