Facebook's Spotify Killer Has Been Announced

Facebook's Spotify Killer Has Been Announced ...

Facebook is planning no major announcement, no alert, no messages of consequence to users to inform them that their favorite podcasts will not be available.

The spokesperson added that "we were constantly reviewing the features we offer, so we may focus on the most beneficial experiences."

Bloomberg was the first to provide additional information about Facebook''s decision to shut down the broadcast.

Observers say this is a big loss for Facebook, which planned to disrupt the boom of podcasting and audio. Last June, the group, founded and led by Mark Zuckerberg, launched Live Audio Rooms, short stories called Soundbites, and podcasts.

"Live Audio Rooms on Facebook enable you to discover, listen in on, and share experiences with public figures, experts, and others on topics you''re interested in," said Fidji Simo, the president of Facebook App, in a blog post. "Public figures may invite friends, followers, verified public figures, or any listeners in the room to speak."

Facebook then unveiled an A list of hosts. TokiMonsta, a Grammy-nominated electronic music artist, was hired to discuss female excellence and overcome barriers. Russell Wilson, who plays for the National Football League, was brought in to tell listeners how to train your mind like an elite athlete.

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Everything for the Metaverse

Amanda Nguyen, a social entrepreneur, was a speaker for discussions about pursuing justice and progress in a polarized time, while Omareloff, a streamer, entertainer, and internet personality, was hired to share the life of a professional esports player.

"No matter what youre passionate about, there''s a Live Audio Room," the company said in June.

All of these plans are gone less than a year later.

Facebook insists that audio capabilities will be kept on the site. It said it would incorporate Live Audio Rooms functionality into the Facebook Live product so that it might provide a comprehensive live-broadcasting platform. Users will be given the option to go live with audio and video, video-only, or audio-only.

After a spike in audio, Facebook is suggesting that podcasting is a declining medium. This trend was symbolised by Clubhouse, a social networking application, launched in April 2020 in San Francisco.

The audio social network, which allows users to chat in private rooms, benefited from the success of podcasts, apps, and messaging services where users exchange only voice and sound messages. The concept was that voice is a vector of emotions, nuances, humanity, and empathy.

The company''s valuation has quickly crossed $4 billion, which has forced IT organizations such as Spotify (SPOT) - Get Spotify Technology SA Reportand Facebook to copy it.

Facebook''s desire for the metaverse is a victim of audio.

The company at the end of October changed its name to Meta Platforms. This is more than cosmetic because it now wants to focus on transformating the virtual world, in which we will interact via avatars, into a labor opportunity.

Mark Zuckerberg''s group is developing virtual-reality headsets and other technology tools and gadgets, which will be used in this metaverse.

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