In this area, there will be undoubtedly a lot of battle in the electric vehicle race: trucks and pick-ups.
This segment of electrification is certain to be the one with low margins than in luxury electric sedans, but it is the one where sales volumes will be among the highest. And. sales volumes equal popularity. It is quite probable that the winner of this race will often be identified as The Maker or The Brand of Electric Pickups.
Each protagonist is aware of this. And as in a car race, everyone who starts in pole position has the advantage, but that does not guarantee it to achieve the finish line in the lead. After the race is held on the tracks, where overtaking is permitted, but it can also be won or lost during pit stops where the leaders have an interest in getting done well, and when should they stop? They will have to calculate everything to try to come out on the ground.
Rivian (RIVN) - Get Rivian Automotive, Inc. Class A Report, a young manufacturer of electric automobiles and SUVs, won qualifying and started the race on pole. Rivian, which has e-commerce giant Amazon (AMZN) - Get Amazon.com, Inc. Reportand Ford (F) - Get Ford Motor Company Reportas, began manufacturing its electric pickup truck, the R1T, last September.
Ram Teases its First All-electric Pickup.
Get General Motors Company Reportcame second in qualifying with the GMC EV Pickup, the iconic Hummer''s electric version, the first deliveries of which took place at the end of 2021.
Ford''s long-awaited F-150 Lightning and its electric version of the best-selling F-150 are the third. The Dearborn, Michigan, automaker has just begun production of the F-150 Lightning, but has forced to postpone reservations due to overwhelming consumer concern.
Then come in an order that the race''s jurors have yet to determine GM once more with the Chevrolet Silverado electric pickup scheduled for the fall 2023 and Tesla (TSLA) - Get Tesla Inc Report and its very enigmatic Cybertruck, whose production will start in 2023 after having been postponed several times.
The Stellantis (STLA) - Get Stellantis N.V. Reportpickup brand -- Fiat Chrysler and French Peugeot merged to form Stellantis - knows that the race is not yet lost. But it is quite possible that the group will catch up with the leaders if Ram masters all of the unexpected elements of this battle.
The brand has just revealed a new teaser on its first all-electric Ram 1500 pickup truck, which is expected to be released by 2024. The new 15-second video has been posted on Twitter. Entitled Ram Revolution, it shows the front of the vehicle which appears to be a futuristic design. This vehicle has an LED headlight which will undoubtedly make people talk.
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"It''s time to steal some thunder," the company said, clearly refering to the F-150 Lightning. "Unleashing Fall 2022." https://RamRevolution.com
Ram Is Building Excitement
Although this vehicle does not have a clear narrative, we may already see some modifications. We know that the grille will be widening and large as a pick-up grille should be, but the teaser allows us to see the dark of the backlit RAM letters and above all a beautiful visual signature, composed of pliers optics on both sides of the grille, like lightning segments that come to stimulate and animate the RAM 1500 pickup.
We believe the base will be the all-new STLA Frame platform, which will provide a range of up to 500 miles and battery packs of between 159 and 200+ kWh.
We do not know if the teaser used in this teaser and in another teaser that was then unveiled in March will be the vehicle that will be manufactured or simply a prototype.
While waiting to see more, some commentators on Twitter are already salivating over the exciting race that is shaping up in the truck segment between legacy car makers and disruptors.
"I''m on the verge of holding off buying a truck for this new electric Ram," one user said. "I''m guess I need to save three years."
"Cant wait. Please make the truck look different from the other electric vehicles," another user said.
"I''m probably going to cancel my Cybertruck order...I''m getting old waiting on that! Will see...," said another Twitter user.
Stellantis, which has gotten faster to adopt electric vehicles than its US and European competitors, is just starting to build momentum around its new electric vehicle program. Last year, the company announced a comprehensive strategy to electrify the lineups of most of its vehicles, including EV versions of popular Dodge cars as well as several Jeep models.