Taco Bell's Menu Makes a Hot Idea

Taco Bell's Menu Makes a Hot Idea ...

Burger King has been making a comeback for decades, mainly because of fast food. McDonald''s (MCD) - Get McDonald''s Corporation Report and Restaurant Brands International (QSR) - Get Restaurant Brands International Inc Report

While expanding their chicken offerings and even sticking a toe in the world of plant-based foods, both chains have been endlessly innovating, but they''ve basically kept that innovation to the menu''s food side.

Get Starbucks Corporation Report knockoff, but drink innovation hasn''t been a major issue for McDonald''s or Burger King. Taco Bell, however, has made interesting/bizarre beverages a staple of its menu. Yum! Brands (YUM) - Report chain has made beverages as much a part of its ever-changing menu as food.

No other restaurant has experimented with beverages as much as Taco Bell; even sister retailers Pizza Hut and KFC have largely ignored that part of the menu; however, Wendy''s has slowly become a big part of its menu. Now, the number two burger company (sorry, Burge King) has a new beverage to win over customers.

Joe Raedle and Getty are both a regular.

Wendy''''s Adds a New Drink

McDonald''s and Burger King have largely adhered to the traditional soda and shake approach pioneered. Despite their success, they have dominated other dishes (more Burger King than McDonald''s), but the beverage of choice remains a soft drink (or, in recent years, milk for kids and water for those looking for a healthy option).

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Taco Bell has been wildly innovative when it comes to the beverage industry. From frozen, slush-style drinks, to fresh flavors of Mountain Dew, various lemonades, and other innovative drinks.

Wendy''s has expanded that offering to include a fresh take on the classic.

According to Chewboom, the fast-food business has expanded its lineup of Dave''s Craft Lemonades to include the Sunburst Melon Lemonade.

Sunburst Melon Lemonade is a fresh lemonade from Wendys around the world, combining flavors from watermelon, cantaloupe, kiwi, and strawberry. There are also a few varieties of Daves Craft Lemonades, including Pineapple Mango Lemonade, All-Natural Lemonade, and Strawberry Lemonade.

Why Do Fast-Food Drinks Matter?

Drinks have a high margin for restaurants. This is especially important in fast-food chains where an innovative drink may drive lower-margin food sales. The beverage, which costs basically nothing to make, can increase beef, chicken, and other foods costs resulting in profitable checks.

"It may only cost you a couple of dollars," Mashed said of a large soft drink sold at a cost facility. "A high profit margin on soft drinks is one of the reasons that fast food restaurants can afford to offer cheap options, like dollar menus. Despite their potential losses, they more than compensate for it in soda sales."

Even if Americans had reduced on soda, alternatives, even ones that might not be beneficial for you, like lemonade, have become increasingly important when it comes to driving checks and margins higher. A unique beverage may drive someone to a restaurant, help them spend more money on their meal, and make them feel better about their decision because they did not have soda (even if they didn''t actually reduce on sugar or calories).

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