When she wears makeup-up, highly attractive women are perceived as more aggressive by other women

When she wears makeup-up, highly attractive women are perceived as more aggressive by other women ...

According to new research in Personality and Individual Differences, make-ups function as a symptom of intersexual competitiveness is primarily limited to attractive women.

Were interested in assessing why women wear make-up and the social motivations for doing so. Conventional wisdom suggests that it is simply to improve a woman''s appearance, but prior research suggests that there is much more to it than that, according to Dani Sulikowski, a senior lecturer at Charles Sturt University.

Sulikowski and her colleagues conducted two experiments to investigate how make-up influenced women''s perceptions of other women. They were particularly interested in whether wearing make-up was a sign of competition intent.

110 women were randomly assigned to see and rate either 70 female faces with no makeup-up or the same 70 female faces with light-to-moderate makeup. After viewing each face, participants were asked: How attractive is this face?, How aggressive might this woman be in an argument?, and How successful would this woman be?

Making-up faces were perceived to be more attractive, aggressive, and with greater leadership potential, according to researchers. Two interactions effects were also observed. Wearing make-up enhanced the relationship between attractiveness and perceived aggressiveness, but decreased the relationship between attractiveness and leadership potential.

Make-up did not affect the apparent interpersonal aggression of less attractive women, but increased leadership potential. These findings suggest that make-up may well serve as a campaign of competitive intent, but only when worn by more attractive, high-value women.

472 women viewed either attractive or unattractive female faces with or without make-up before completing self-reported facial and bodily attractiveness assessments. Among participants with a high self-reported mate value, viewing attractive made-up faces was associated with reduced facial and bodily attractiveness, according to self-esteem, and mate value. However, participants with a low self-reported mate value were not affected by make-up regardless of whether they viewed the attractive or unattractive female

Sulikowski tells PsyPost that when less attractive women wear make-up, others are perceived to be better leaders. It is especially important for those who report themselves to be highly attractive in terms of whether or not other women are wearing make-up. These highly attractive women tend to fall apart after viewing other made-up female faces.

The new study also reveals some limitations as a result of the previous research.

Sulikowski explained that women were not told anything about the faces they were viewing, and there was no suggestion that these faces should be considered as women who were in competition with the participants (for work or romantic partners), but future studies should now examine whether these effects are beneficial to various ways of life (such as social or work environments).

Danielle Sulikowski, Michelle Ensor, and Danielle Wagstaff lead the research, which emphasizes the Mate-value.

You may also like: