Salesforce's Slack integration is enhanced thanks to a new app toolkit

Salesforce's Slack integration is enhanced thanks to a new app toolkit ...

In Slack, an Enterprise software company has announced the creation of a toolkit that will enable developers to extract key features from their Salesforce instance actions, automations, and business insights.

The developers of the Salesforce Platform for Slack have access to low-code tools to automate Salesforce tasks. The apps encompass the entire Salesforce Customer 360 portfolio and enable teams to use Salesforce data and metadata in real time and collaborate quickly on chat to make decisions, without requiring any intermediary.

"For example, at Procore, a construction business, the sales team no longer has to toggle between Slack and Salesforce to find key information about a prospect. Instead, account executives can access Salesforce data directly within Slack, reducing context switching so reps may spend more time selling.

Salesforce has launched several Slack apps in the beta, based on its toolkit. These apps are suited to service, sales, and marketing applications, as well as automating and simplifying access to key functions, such as notification of sales teams of fresh leads, sending contract status updates, and assigning service request cases as they come in.

What's on the backend?

The Salesforce Platform for Slack, which is now available on the Salesforce platform, has two key features: Apex and Flow. The latter allows developers to build custom apps by infusing Salesforce data, while the latter automates by creating Slack-first workflows (like sending account status or creating channels for service requests) with full support for the data and actions infused.

A developer might want to create a shortcut in Slack that analyzes customer usage information and displays an account team channel. For this, they may create a simple app that uses a Salesforce Object Query Language (SOQL) query to collect interest data and display it in Slack. The Apex SDK is designed to handle all of the issues involved, including making Salesforce Lightning UI a native Block Kit, so you can just focus on your business logic.

Developers can use the Apex SDK to extend those Salesforce applications directly to Slack. Flow can be used to create multistep, guided workflows in Salesforce that can be reused within Slack with a few clicks.

The launch of the Salesforce Platform for Slack comes as several competitors continue to develop integrations to bring CRMs onto Slack and other business communication platforms. Just recently, a San Francisco-based company that allows enterprises to make any individual object or field from its Salesforce, Jira, or Hubspot instance accessible inside Slack/Microsoft Teams received $26 million in series A funding. However, Stokes said this is a native integration that is simpler and far more seamless.

This means you may replace manual work with automated workflows that [can] assist teams avoid redundancy, thus increasing data consistency and efficiency through reducing the amount of manual data sharing. The native integration also increases efficiency, productivity, and accuracy, reducing businesses' expenses, but also increasing their profits by closing deals quicker.

Salesforce Slack was paid $27.7 billion in late 2020, which is enhanced by the messaging app last year. Eventually, Stokes said, the company intends to include every aspect of Salesforce Customer 360 into Slack. It also wants to include more integrations for each of its cloud products and industry solutions, though many are expected to arrive later this year, without sharing any further information.

You may also like: