Nike () wants to be the center of the world's sneakers.
The sports-equipment company hopes to keep its leadership at all costs, in the real world or the virtual one. No surprise, therefore, that the sports-equipment company became clear as soon as the metaverse became the buzzword.
In the metaverse, we are required to interact via avatars and technological tools such as virtual-reality helmets. We are supposed to be capable of doing almost all of the things we do in the physical world.
Nike, the Detroit sneakers exchange, has accused the company of violating its patents by selling nonfungible tokens of its sneakers. StockX claimed that its shoes had been displayed as NFTs.
CryptoKicks or Digital Sneakers
Nike claims in a complaint that StockX provided a variety of services that might be causing confusion among consumers.
StockX pioneered the Vault NFTs concept based on physical goods and NFT. The collection connects a digital token that users can trade with each other with actual shoes. Owners may then redeem their NFTs for the physical pair of sneakers if they want.
Yesterday, however, it's because Nike has just taken a substantial step into the metaverse: The brand and the young digital fashion studio RTFKT have just unveiled a new type of sneakers, completely digital. CryptoKicks is a word for in the world.
"RTFKT, along with Nike CryptoKicks, continue to revolutionize their footwear, powered by skin Vial technology," RTFKT said of Twitter. "Welcome to 2052,"
The Secondary Market for CryptoKicks Is Unusual
RTFKT is a business based company focused on constructing virtual ready-to-wear items and involving each of its products with an NFT. These NFTs are blockchain-certified and traceable. Each product RTKFT sells is available in limited quantities to create excitement and a sense of exclusivity.
CryptoKicks were first offered to members of the RTFKT community. Those with an NFT then received a box containing the digital sneakers. Each box is associated with an avatar that RTFKT creates as part of its Clone-X program, which is set of 20,000 NFTs depicting Japanese-style characters. On OpenSea, some of these avatars sell at around $55,000.
Nike's Roblox () game has been transformed into a virtual space. The buildings and grounds in Nikeland are modeled after the actual Nike headquarters. They also include detailed arenas for the Roblox community to participate and test their skills in various games, including Tag and The Floor is Lava. Players may also dress their avatars with Nike products.
Cryptokicks have had an impressive year so far. Unlike previous digital sneakers, these days, the NFT is currently trading, $5,521.68, depending on the actual ether price. $2,854.13.
On Twitter, reactions to CryptoKicks are generally positive, which should reassert Nike as it strives to be the brand of Gen Zers.
"I'm intimidated for my angle dunk," a user wrote on social media.
Another person responds to the call for "people I called this."
"THE FUTURE IS NOW," said one writer.