McDonald's () must serve two groups: customers and franchise owners. These two groups of people do not always despise, which puts the company in a hostile position.
Customers loved the $1 version, as well, you might pay for actual food at $1. Franchise owners were much less pleased with the particular deal menu, because it reduced their profit margins.
McDonald's has had to tweak its value offerings and come up with suggestions that boosted check rates and increased margins. McDonald's doesn't want low-cost burgers and snacks, however, has to leverage its customers' concerns over keeping its franchisees happy.
If a menu addition highlights this divide, it's "all-day breakfast." The chain launched the program in October 2015, after decades of customers seeking it, before abandoning it in 2020 due to the epidemic.
Why do McDonald's franchise owners eat an all-day meal?
Franchise owners have long taken aback with the all-day breakfast, owing to its complexity in the menu, and it shifts customers away from traditional lunch/dinner items.
According to a survey in 2015, "All-day breakfast is a nonstarter." Customers are lowering from a regular menu to lower-priced breakfast items. Not generating new traffic."
The website reported several further complaints from the parent's adolescence.
"In small businesses, the challenges are enormous as people fall over each other and equipment is locked in everywhere."
"Customers abandon us in droves, because we are either too slow, or under-par quality."
Another owner of the franchise said that adding to the menu complexity required additional employees.
"Unfortunately, with the current labor pool in our area, we are struggling to have enough people to handle the shift, less to add an extra person."
McDonald's may not restore its all-day breakfast menu because of its difficulty in hiring employees. That's a concern that will not be addressed anytime soon.
McDonald's customers may not receive what they want.
In the wake of the pandemic, McDonald's ended its all-day breakfast while trying to simplify its menu. Even as it has restored most of its changes, it has eliminated many of its dining-room shutters.
In his company's letter, CEO Chris Kempczinski stated that not everything would go back to how it was before the epidemic.
"I think it's a safe bet that you're going to see us return items to the menu as we come out of it," says the author. "It's also a safe bet that we're not going to go all the way back to where we were."
During his lunches, he did not eat all day, but he suggested his fate.
"And then what the operators of the United States have discussed with our team was, let's just make sure every item that we add earns its return to the menu." "I think that mindset, not only the United States, but every market is sort of looking at it."
Fans have not remained adamant about bringing the meal back, although all-day breakfast was a popular (but by no means the most popular) answer when McDonald's approached its Twitter followers.