EXCLUSIVE: Adele Romanski and Mark Ceryak's production company have been appointed as VP of Film, appointing as VP of Television. Both have already begun working out of Pastel's Los Angeles office.
Reardon served as the Associate Director of Film Programs at the Academy Museum and as the Director of Contemporary World Cinema at the Toronto International Film Festival. In 2013, she founded the cleo journal, a digital publication aimed at bringing feminist voices to life until 2019. Reardon has also served on festivals across the country.
Peysakhov was recently promoted to Vice President of Film and Television at Blue Harp, where she helped with programming for Netflix, Amazon, Showtime, FX, Lionsgate, Sony, UCP, Peacock, and Gaumont. Prior to her involvement in the San Francisco Film Society, she worked with Micah Fitzerman-Blue and Noah Harpster, as well as director Peter Berg.
Were five years into the experiment we call PASTEL and being pretty sick of each other, said Jenkins, Romanski, and Ceryak in a joint statement. We have established our dream team in Karolina and Kiva, two women with excellent taste and killer vibes who will boldly take us into the future.
"It's an honor to support PASTEL's boundary-pushing vision," said Reardon.
"I am so pleased and honoured to be joining Pastel," said Peysakhov, "a refuge for authorial and uncompromising artists who Mark, Adele, and Barry all fought hard every day."
Pastel was established as a home for artists to create work in film, television, and other sectors. Among his others are: Jenkins' If Beale Street Could Talk, Eliza Hittman's Never Always, and Jenkins' award-winning limited series The Underground Railroad, which will premiere at the 2022 Cannes Film Festival, and Raven Jackson's biopic Alvin Ailey for Searchlight Pictures. And Jenkins' first foray into virtual production with the Lion King prequel for The Walt Disney Studios.
Pastel has also produced Alberto Mielgo's The Windshield Wiper, which premiered at Cannes in 2021 and was on to receive the Academy Award for Best Animated Short Film. The company currently has a first-look television deal with HBO, HBO Max, and A24.