, a Salesforce-native program that assists businesses in converting website visitors into paying customers, has raised $95 million in a series C round of funding.
Given its strong ability as one of the customer relationship management (CRM) tools, Salesforce claims an advantage in the CRM market. However, organizations in a world that has rapidly, need new methods to assist salespeople and marketers convert prospects e.g. website visitors into customers. And thats where Qualified enters the mix.
Qualified, which works with large-name businesses, is about enforcing people to generate pipeline, as it stands out, by identifying potential buyers during their website visits, through voice or video calls, messaging, or chatbots. Moreover, it gives companies insight into who exactly is on a website, to ensure that they can target the main purchasing decision-makers (or "VIPs).
Companies can see who's on a site right now, and segment them into specific categories, such as company size or industry, and even specific companies through combining Salesforce information with other techniques such as reverse IP and data enrichment.
Qualified offers businesses an account-base analysis to see which visitors are red-hot and ready to buy, and it does this by monitoring website activities and engagement over time, which helps to match specific actions with the purchase intention. So, businesses may wreak havoc on their best sales personnel.
With Kraig Swensrud, founder and CEO of Salesforce, who retired five years later, was commissioned.
A peek into the competitive landscape reveals a slew of similar platforms that assist businesses converse with prospective customers, for example there are the likes of, which effectively last year, while is. But Swensrud claims that Qualified offers a more "human-centric" approach to conversion web visitors, even though of its arsenal for those who want it.
In general, the Qualified platform is focused on human-centric selling and making your sales and marketing teams smarter, Swensrud said. While other conversational platforms aim to replace your sales reps with chatbots, Qualified believes in humanizing business. Thats because sales cycles progress when conversations real, live human-to-human conversations.
Salesforce is a software development platform.
Qualified, which was founded out of San Francisco in 2018, had previously raised $68 million, with Salesforce Ventures investing in each of its previous investments. And true to form, Salesforce's venture capital division has returned for the series C round, led by Sapphire, with additional participation from Tiger Global, Norwest Venture Partners, and Redpoint Ventures.
Qualified's so-called "Pipeline Cloud," which includes a set of "technologies and processes" to assist revenue teams "generate more pipeline," is well-financed to build on the 400 percent revenue it claimed it has predicted in the previous year. Moreover, today's announcement comes a few weeks after Qualified's so-called "Pipeline Cloud" announced.
Swensrud said that with this new capital, we will bring the vision of the Pipeline Cloud to Salesforce customers around the world.
