As they captivate viewers of each other, fast-food companies and snack food manufacturers often turn out to be a clever marketing move.
Yum! Brands () -owned Taco Bell launched the Doritos Locos Taco in 2012.
The demand for the taco shell made out of Frito-Lay's Doritos corn chips was so high, that within weeks, the Tex-Mex company hired an employee from across the country.
From Burger King's Mac N' Cheetos, Pizza Hut' Cheezit stuffed pizza, and Papa John's Chili Fritos Pizza, we have also seen the snack/fast-food concept in the past 10 years.
This time, what is the Snack/Fast Food Collab?
This time, Krispy Kreme is a donut company that is pursuing childhood snack slews.
Three donuts have been marketed by the famous American donut retailer, including the Cinnamon Toast Crunch cereal.
The donuts are available until May 5 (or, if the donuts turn out to be particularly popular, until supplies run out), and come in three versions: Cinnamon Milk Glazed Doughnut with Cream Cheese, Cinnamon Milk Glazed Doughnut with Dulce de Leche.
The three will have a glaze inspired by the cinnamon-tinged milk that children of the 1990s and early 2000s remember from their childhood, while the latter two will have other iconic toast-shaped cereal pieces sprinkled on them.
"Pour on the yum, enjoy our three heavenly flavors made with Cinnamon Milk Glaze, topped with cream cheese icing and drizzled dulce de leche!" Krispy Kreme's announcement was made in an on April 25.
Nostalgia is a powerful tool, since immediately after announcing the new donut collection, Krispy Kreme received tens of thousands of posts about how the combination is "fire."
Partnerships with Snack Food keep happening, as long as they are effective.
Fans of the disease will see that this isn't the first collaboration between Krispy Kreme and Cinnamon Toast Crunch. Last September, the donut company released a with pieces of the cereal sprinkled on the bottom.
While Krispy Kreme hasn't released explicit data on how well the cinnamon rolls were manufactured, the return of the partnership indicates the demand for this type of product.
Some may be drawn to its for the sensation of childhood nostalgia (if your parents allow you to eat such a sugary cereal for breakfast, that is,) while others may simply be curious about what a cereal-flavored donut will taste like.
Neben Locos Tacos, Frito-Lay's famous Flamin' Hot Cheetos flavor is a popular snack/fast food combination there are a few of the Burger King Flamin' Hot Mac N' Cheetos and Taco Bell Flamin' Hot Cool Ranch Doritos Locos Tacos and the Doritos Cheesy Gordita Crunch in Flamin' Hot Cool Ranch.
Although not every "they combined what?!" creation will be a hit, the internet attention such items can help get the chain going and drive it to higher sales.
"These are part of a long-running trend of businesses bringing new, slightly outrageous, fast food and snack foods together, including more cheese, more meat, more layers, adding sauces, and [or] Cheetos, for crunch and a pop of flavor," according to food historian Ashley Rose Young in 2019.