The companies announced today that they will produce a live-action film called Warner Bros. Pictures.
Hot Wheels, a 54-year-old company of toys, is billed as the world's leading car franchise, representing and uniting all segments of vehicle culture. The upcoming feature, based on the beloved IP, is described as a high-throttle actioner, which will showcase some of the world's finest and sleek cars, monster trucks, and motorcycles.
According to The NPD Group/Retail Tracking Service, Hot Wheels has sold over 8 billion vehicles worldwide. The brand has also demonstrated its influence in automotive and pop culture over the years thanks to collaborations with global leaders in automotive, streetwear, fashion, luxury, entertainment, and action sports. Vice President Kevin McKeon and Creative Executive Andrew Scannell have stepped up their roles as lead executive for Mattel Films, where president of Motion Pictures Hannah Minghella will lead the project.
Hot Wheels, a worldwide leader in automotive design, has been igniting the challenger spirit in generations, according to Mattel Films executive producer Robbie Brenner. "Fans of all ages are now in for the ride of their lives with J.J. Abrams' Bad Robot, who has joined us alongside Warner Bros. Pictures to transform Hot Wheels' legendary IP into a thrilling story for the big screen."
Today, Warner Bros. are thrilled to bring that imagination to the big screen with Robbie Brenner and the creative team at Mattel, along with J.J. Abrams, Hannah Minghella, and the Bad Robot team."
"Before Hot Wheels became the worldwide household name it is today, it was Elliot Handler, co-creator of Matttel, who was constructing and fabricating toy cars at home in his Southern California garage," Minghella said. "We want to capture that imagination, passion, and risk-taking spirit that we have envied in this film."
Mattel Films has also collaborated with Warner Bros. Pictures on Greta Gerwig's upcoming Barbie, which is currently in production, and is now working under the company's LuckyChap Entertainment banner. Margot Robbie is a part of the film's development slate, which includes films based on American Girl, Barbie, Barney, Magic 8 Ball, Major Matt Mason, Polly Pocket, Rock 'Em Sock 'Em Robots, Thomas & Friends, UNO, View Master
Under Bad Robot's Warner Bros. Discovery deal, filmmakers include Superman, directed by Ta-Nehisi Coates, Zatana, and Dr. Seuss' iconic children's book Oh, the Places You'll Go, which features Jon Chu as the directorialist. Bad Robot is currently in post-production on Lou, which stars Allison Janney and Jurnee Smollett, and is developing with director Matt Shakman on a new Star Trek film for Paramount.