The world moves with Kendrick Lamar after a ten-year run-off on Ma 13, and the Compton rapper has finally given listeners the news they've been waiting for for months. He was not sharing a teaser song or word of a new single with the album announcement. It will be Kendrick's last at his long-time studio, TDE, as he is now expanding into his own company, pgLang.
Even with none of that, fans seem to be concerned about the album's projection numbers for the first week of sale being huge. The music industry insider blog,, has already predicted the record will move over 350,000 copies during its first week. Despite the fact that all-time sales figures for DAMN. have now reached 11 million. This is because for an artist like Kendrick.
Since the album is dropping relatively soon, it's important to have a clear picture.