China is completing live-streaming and short video platforms

China is completing live-streaming and short video platforms ...

HONG KONG, April 15 (Reuters) - China's internet watchdog on Friday started a two-month special effort to clean up "chaos" in online live-streaming and short video businesses, part of a larger strategy to promote what is deemed as appropriate and legal content.

The aim of the Chinese cyberspace administration is to remove content that is "pornographic, ugly, strange, fake, vulgar, and (promotes) gambling," as the first starting point.

China issued "special ops" last year in order to eliminate over 1 billion online accounts and tens of thousands of websites to create an internet that reflected the country's socialist values.

According to the statement, the two-month cleanup plan will target multi-channel network (MCN) businesses, short videos, and live-streaming tipping, while accounts that publish illegal content will also be targeted.

The addition of MCN agencies to the clean-up campaign underscores the cyberspace authority's growing concern about the companies responsible for much of the viral content seen on Chinese social media.

A lot of internet influencers have been under fire in recent months due to problems such as tax evasion.

In the two-month sweep, live-streaming and short video platforms that fail to define the source and nature of network anchors or account operators, or fail to declare their incomes to avoid taxes will be targeted, according to the watchdog.

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