In the post-Covid recovery, Bear Grylls, Peppa Pigg, and Gangsta Granny assist Merlin Entertainment

In the post-Covid recovery, Bear Grylls, Peppa Pigg, and Gangsta Granny assist Merlin Entertainment ...

When Prime Minister Boris Johnson insisted he would travel to Peppa Pig World for a weekend in November 2021, he was slammed as "rambling" and "embarrassing."

It appears he father of two young children, we should add is not alone in bringing the visitor attraction to life, with its owner reporting a positive post-pandemic increase of 35.2 million visitors across its global operations in 2021, a gain of more 13 million from the previous year.

Merlin's revenue in the last year increased to 1.26 billion ($1.65 billion) and greatly reduced losses, despite becoming far short of its annual pre-tax earnings of 234 million. Most of the world's first visitor attractions operator has now lifted Covid restrictions, which pushed the industry to a stop the year before last. However, the company's chief executive told the Times that its sites in China were still closed, and the result was a constant concern and uneven global recovery.

Merlin, which was established in 1999, purchased out for 6 billion in 2019 by Kirkbi, working with Blackstone and the Canadian Pension Plan Investment Board.

Bear Grylls, based at Merlin's Birmingham in the UK's Midlands, was particularly successful, according to Varney, with the company focusing on the adventurer's international potential, and looking to develop the Grylls concept in other locations across the world.

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