After a two-year hiatus, Neon Carnival prepares to return to the desert, and the coveted festival, which is now in the metaverse.
In October, Hilton introduced the Neon Carnival experience in the metaverse on Roblox, an online gaming platform.
Brent Bolthouse, the founder of Neon Carnival, spoke with The Hollywood Reporter about the impact of Hilton's collaboration as well as what event attendees can expect in the metaverse as in the future.
[Hilton] not kept a secret that [Neon Carnival's] favorite party of the year, and she loves it, according to Bolthouse. "That's why she made her after her wedding at the pier in Santa Monica, because it included rides and felt Neon Carnival-esque." Hilton married Carter Reum in November 2021.
Before this year's Neon Carnival, presented by Levi's and Tequila Don Julio in conjunction with Liquid I.V., Bolthouse spoke with Reum, a friend and business associate, about the possibility of bringing the party to the metaverse with Hilton.
It all came together really fast in just four weeks, Bolthouse said. This wasn't a long plan. So everybody has been really putting out that. We're super excited to see how that plays out.
The nightlife moven says he shared the Neon Carnival blueprints with Roblox, so the metaverse experience will closely match the event in the Valley.
It was vital to me that Roblox did not only have it in Paris World, Bolthouse said. I wanted it to be that you have to leave Paris World, get on a bus, or do something, and go to Neon Carnival as you would in the real world. Everything Ive seen so far, the content looks really amazing.
The event's founder calls the collaboration that will feature a DJ set from Hilton a "great experiment" that will "hopefully" be "amazing."
It's kinda like this great experiment just for us to see how this progress, Bolthouse said. It'll be up for a couple weeks. So, both weekends of Coachella we're doing that.
The Roblox experience isn't the only Neon Carnival activation happening in the metaverse. Tequila Don Julio, the co-headlining sponsor, has created some of his most extraordinary photographs from the event over the years into an exclusive NFT, which allows tickets to this year's otherwise invite-only event.
Only six NFTs are available for, with the six highest bidders each receiving four complimentary VIP passes to the event on April 16. As for those who receive an invitation to the event, Bolthouse believes the energy will "be incredible this year."
I feel like the whole world has just experienced a pretty traumatic time in the last two years on all levels, Bolthouse. I think everyone is really interested in going outdoors and doing something that we all really, really love that we haven't done for three years, which seems to be over.
The nightlife guru claims that attendees this year can expect to "dance the night away during the moonlight 'til the sunrise," as they did since Neon Carnival's in 2010.