The Black Business Symposium, which aims to provide new opportunities for diverse professionals in the sports sector, and to increase Black representation, is signing on as a founding partner and title sponsor.
The first event, led by HBCU Battle of the Brains founder and executive director Gregory Gibson Jr., NFL Network senior correspondent Steve Wyche, and Los Angeles Rams COO Kevin Demoff, is expected to take place June 16-18 in Atlanta, Georgia.
ESPn executives, on-air talent, and athletes featured in upcoming ESPN projects are all expected to appear during the symposium. In addition, ESPN will also mention the symposium on-air as well as in its marketing and social channels, as well as other creative collaborations throughout the year.
"It is vital that the sports industry reflect the diversity of athletes playing and fans cheering," said James Pitaro, chairman of ESPN and sports content, in a statement confirming the partnership. "We are pleased to announce that this multi-year partnership with the Black Sports Business Symposium will help them grow their passion for diversity and inclusion. Together, we can develop a roadmap for those interested in sports and we look forward to welcoming many talented symposium attendees to the ESPN team.
Having ESPN take the lead in order to assist every aspect of our vision and mission is incredible, Gibson said. We believe that the sports business community's knowledge, talent cultivation capabilities, and dedication to a diverse workforce of ESPN make Black Sports Business Symposium the ideal foundation partner to transform it into a truly impactful, life-changing organization.