Because of a new network Adidas is enabling, more than 50,000 student-athletes will be able to gain their NIL (name, image, and similarity).
This fall, the company that was beginning a new NIL program with its 109 Division I sponsored schools that would allow eligible athletes across 23 sports to become a paid affiliate brand ambassador. It will begin with Historically Black Colleges & Universities (HBCUs) and Power 5 schools.
Athletes who are eligible will be eligible to receive commission from sales they get to or the Adidas app, plus paid per social media post.
The adidas NIL network demonstrates our belief that sport has the power to change lives by upskilling athletes and giving them the capability to begin learning about a business and life path that will carry them beyond their college years, said Adidas NCAA Program Lead. This is not just a first-of-its-kind program for the brand and industry, but it goes much deeper by encroaching opportunities in business and life that will enable them as student-athletes to maximize their NIL, opening the doors to future possibilities
The announcement is Adidas' latest part of its long-time "Impossible is Nothing," a campaign that promotes Adidas' desire to promote inclusivity and equity.
Adidas said the program would reach all participating schools by April 2023.
In June 2021, the Supreme Court affirmed a lower court's decision that eliminated the NCAA's "education-related benefits." Nearly 30 states have passed legislation on NIL, including Oregon.
After Gov. Kate Brown signed a bill addressing college athletes' NIL rights, Oregon athletes were permitted to receive compensation for their name, image, and similarity on July 1, 2006.
Aron Yohannes is the subject of an investigation.
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