Beyond Meat Will Start Selling Meat Substitute Products At Starbucks In China
The manufacturer of vegetable meat substitutes Beyond Meat will start selling its products in the Starbucks coffee chain in China on Wednesday.
The company said that its products containing a "vegetable substitute for ground beef" will be available in more than 3.3 thousand coffee shops across the country.
In total, there are more than 4.3 thousand Starbucks Corp. coffee shops in China, writes The Wall Street Journal, citing a representative of the company. The country is the company's second-largest market.
Beyond Meat and its main competitor in the United States, Impossible Foods Inc., are trying to get a share of the Chinese market for plant-based meat substitutes. Beyond Meat said it sees growing demand for more plant-based meat substitutes and intends to start production in China by the end of 2020.
The company has created a Chinese-language website and is also promoting its brand on social media sites Weibo and WeChat to attract Chinese consumers.
Meanwhile, the fast-food chain KFC, operated by Yum China Holdings Inc., said on Monday that it plans to sell nuggets made from plant-based chicken substitutes in several Chinese cities for several days in April.