Spotify, Tinder, And Fortnite Have Formed An Alliance Against Apple Named "Coalition For App Fairness"
Spotify, Tinder owners, Fortnite developers, and ten other companies and organizations have formed an Alliance against Apple. They want to put pressure on the Apple Corporation and other app store owners to reduce the Commission and make the platform more competitive. Their non-profit organization is called the Coalition for App Fairness, or the coalition for app Equality.
On their website, they claim that Apple earns $15 billion a year in Commission from app sales and purchases inside them. On average, creators are forced to give corporations 30%, but there are selected companies that pay six times less — only 5%. At the same time, the authors of the initiative believe that Apple is essentially a monopoly since it has total power over developers, but skillfully fights off the claims of regulators, since formally the share of smartphones in the market of the "Apple" company is from 15% to 25%.
Another issue is that Apple has grown an audience that is willing to pay. And if you measure it in terms of money, it is Apple that collects most of all profits from the mobile market and dictates terms to app developers, who say that if the conditions were not so strict, people would get better and cheaper programs. The coalition has as many as ten demands. Six of them really look fair – to provide third-party developers with detailed technical information and support at the level that the creators of Apple's applications have, to introduce open security standards for the quality of applications if the applications meet-not to block it at Apple's request, but also to maintain transparent store rules, advertising policies and quickly and openly resolve disputes, not to force the user to install programs from Apple itself, to allow choosing alternative applications as the default ones.
Also, according to the authors of the idea, the developer should get the right to communicate directly with the audience, for example, for research. Now Apple restricts app creators to combat spam. But there is also a less obvious condition, for example, to allow developers to use any payment system, to make payments, not through the app store, or to prohibit Apple from charging an "unreasonable" Commission. What is meant by this is unclear. So far, the group doesn't have many very influential members. In addition to the aforementioned trio, this is the Deezer music service, the BaseCamp project management system, and the ProtonMail secure email client. Whether it will be possible to sell Apple with such a team is a big question. But anything can happen, especially given the recently opened antitrust cases in Europe and the United States and the scandalous proceedings between Apple and Epic Games. The Apple company itself traditionally does not comment on the situation.
Amazon has introduced the first "smart" speaker that recognizes voice directly on the device. That is a small but very important change for the entire smart speaker market. That is the fourth generation of Echo speakers. According to the creators, the device has a chip for neural networks, which can process human speech itself. And this solves two important problems: first, it reduces the response time of the column, it looks smarter. Now the voice recording is transmitted to the company's servers, where it is recognized, and only then the device receives a response.
Also, it solves the privacy problem: no one will be able to intercept the user's voice recording for sure. However, the requests themselves are still sent to the cloud, and only the simplest tasks are solved locally. How this will work is not yet clear, for example, Google has already implemented local speech recognition and translation into another language in its Pixel phones, but users complain that for some languages, such as Korean, the number of errors is high, at least for now. You can check how the Echo column works in reality in a month for a rather modest $100.