The Film "Mulan" Has Grossed Only $23 Million At The Chinese Box Office So Far
The feature film "Mulan" by Walt Disney, which was released in China last weekend amid high-profile scandals, collected only $23.2 million in the first days of the show. At the same time, $200 million was invested in its production. The filmmakers hoped that the film, based on a Chinese legend about a warrior girl, would generate more interest in the key market for it. Released in China last year, "the lion King" grossed $54 million in its opening weekend.
According to analysts interviewed by CNN, there are several circumstances behind Mulan's weak fees. The main one is the coronavirus pandemic, in which only 90% of cinemas in China are open, and they are only half used. Also, the release of the film was preceded by several scandals — in particular, one was caused by the fact that the Disney film company filmed some scenes in the Xinjiang Uygur Autonomous region, where, according to human rights activists, the local population is being repressed. Against the background of these scandals, activists and human rights activists called for a boycott of Mulan.