Obsess: 70% of consumers who visit virtual stores have made purchases

Obsess: 70% of consumers who visit virtual stores have made purchases ...

This upcoming January 25-27, 2022, will feature gaming leaders as part of GamesBeat's & Facebook Gaming Summit.

According to a survey from Obsess, 70% of consumers who have visited a business have made a purchase.

The Metaverse Mindset: Consumer Shopping Insights is a part of a research which focused on consumers' interest in developing immersive virtual stores on their own web sites and metaverse platforms.

Obsess is a global experiential ecommerce platform that provides business opportunities for those who are not within their range. A study found consumers' perceptions and demand for virtual shopping experiences in the metaverse, a market opportunity that Bloomberg Intelligence expects to reach nearly $800 billion by 2024.

Nearly 75 percent of Gen Z shoppers have purchased a digital item within a video game, according to the Obsess study. 45% of these young shoppers believe brands should sell their products on metaverse platforms, whereas 45% suggest that online shopping malls should be similar.

GamesBeat: Into the Metaverse 2 is being held throughout the 2nd Annual GamesBeat and Facebook Gaming Summit.

January 25 27 2022

According to Gen Zers, 41% of these brands should sell in the metaverse because it provides consumers with a convenient place to purchase digital products, such as nonfungible tokens (NFTs), as well as physical goods.

In the Obsess survey, a half-quarter of all survey respondents, including 40% of Gen Zers and 40% of millennials, would be interested in buying real or virtual products in metaverse environments that brands create.

According to research, the majority of younger consumers want to be able to shop their favorite brands wherever they go on social media, including videogames and esports. These shoppers have grown up with online gaming and esports, and many of them consider the emerging metaverse as a modern-day mall, with social media outlets interacting.

A quarter of people have shopped online in a 3D virtual store, according to a new survey.

The majority of people who shop in a 3D virtual store are impressed by this, and 60% are likely to do it again, according to 54% of Gen Zers, 68% of millennials and 67% of Gen Xers.

In an online video game, almost three-quarters (74%) of Gen Zers and 62% of respondents have purchased a digital item such as a necklace, a skin or a suit for their avatar .

More than half of respondents (52%) said they would pay up to $49.99 for a virtual product for their avatar to use in an online video game.

51% of Gen Zers and 44% of millennials said they would be interested in doing so.

Not all consumers are aware of the meaning of the metaverse; just over half (53%) of respondents said they are very or somewhat familiar with the term metaverse, indicating that retail brands will need to establish clear messaging when it comes to explaining their metaverse offerings to consumers.

Metaverse is still in the conceptual stage, but it will eventually be used as linked online learning tools that people will use as a digital avatar, and more than one quarter (27%) mistakenly believe it is a company owned by Meta.

38% of respondents surveyed indicated they would like to have a shop in the metaverse, including 42% of Gen Zers, 44% of millennials, and 56% of Gen Xers.

Methodology

From December 22 to December 29, 2018, Obsess' The Metaverse Mindset: Consumer Shopping Insights survey was conducted from 1,001 consumers in the United States. Gen Zers are defined as consumers ages 1624, millennials as ages 2540, Gen Xers as ages 4156, and baby boomers/silvers as age 57 and older

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