Hot topics | Coronavirus pandemic

Northstar Meetings Group has announced a partnership with Cvent in order to increase the number of meetings in the world

Northstar Meetings Group has announced a partnership with Cvent in order to increase the number of meetings in the world

SECAUCUS, N.J., January 14, 2022 /PRNewswire/ -- A new partnership with Cvent, a market-leading meetings, events, and hospitality technology provider, will increase participation and the impact of its Meetings Industry PULSE Survey. Effective immediately, the Northstar Meetings Group/Cvent Meetings Industry PULSE Survey will collect, analyze and publish more timely information on meeting and event planner business activities and future expectations than any other research source in the industry.

The Northstar Meetings Group/Cvent Meetings Industry PULSE survey will continue to be a singular source of statistically important data to assist buyers and suppliers of professional meetings and events in their planning.

The first cycle of the Meetings Industry PULSE Survey is now in the field and is taking action. Planners can learn more and contribute their information to the survey.

"Planners must know what other planners are doing and thinking," said David Blansfield, head of Northstar Meetings Group. "Through our partnership with Cvent, the PULSE Survey's relevance to planners and suppliers will improve materially.

"During the epidemic, we were all looking to Cvent to understand how the meetings and events industry was evolving," said Patrick Smith, Cvent's chief marketing officer. "We're delighted to continue these efforts and are proud to partner with Northstar to increase its reporting capabilities and provide valuable industry information."

The Northstar Meetings Group/Cvent Meetings Industry PULSE survey will be compiled, analyzed, and reported eight times, six times focused solely on professional meetings and events, and twice on group incentive travel initiatives.

For each of the eight reports, Northstar and Cvent will issue a press release highlighting key findings with links to the full reports. Analysts from Northstar and Cvent will also be available to share research findings at upcoming industry events.

NorthstarNorthstar Meetings Group is a leading B-to-B information and marketing company based in all sectors of the business meetings, events, and incentives market, mainly full- and part-time meetings planners, as well as corporate, association, sports and not-for-profit decision-makers, and incentive professionals.

Cvent is a leading event management and management company headquartered in Tysons, Virginia, just outside of Washington D.C., and has more than 4,000 employees. Cvent's software is helping event managers and marketers understand and facilitate the entire process of event management. Cvent has provided services to corporate travel organizations, including online events, event selection, and onsite solutions, as well as attendee engagement.

SOURCE Northstar Meetings Group

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