Netflix is increasing its subscription price in the United States and Canada
It has increased the price of its monthly subscription plans in the United States and Canada, enabling new subscribers to apply immediately starting on Friday.
Subscribers to Netflix's basic plan, which allows for one stream on one screen at a time and does not have HD streaming, will now be charged $9.99 per month, up from $8.99. Standard plans which allow users to stream on two screens at the same time now cost $15.49 per month, compared to $13.99, while premium plans have increased to $19.99 per month.
The new subscription rates will be introduced in the coming weeks, depending on their billing cycle, according to a Netflix spokesperson. Subscribers will receive an email and in-app notification 30 days before of the date when the new subscription prices will take effect in their accounts.
A price rise will be spotted in Canadian subscribers, but the basic plan will be the same for the time being. Standard plans in Canada will now cost $16.49 CAD, while premium plans will cost $20.99 CAD.
The price rise comes as Netflix has seen slowing growth in the United States and Canada and, at one point, during the second quarter of 2021. The streamer was able to recover from those losses by Q3, adding around 70,000 new paid subscribers in the United States and Canada, but the Asia-Pacific region was the top contributor to Netflix's subscriber growth.
The subscription period is two years, depending on the amount of Netflix available.