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The name Pine Knob has been revealed for some years. After the DTE sponsorship closes, the city of Detroit will establish its place

The name Pine Knob has been revealed for some years. After the DTE sponsorship closes, the city of Detroit will establish its place

CLARKSTON, MI -- A historic music venue in Oakland County is coming back to its roots with its original name.

The DTE Energy Music Theatre, the nation's largest amphitheater in 2019, was announced on Friday, January 14, that the venue, located in Clarkston, is returning to its roots thanks to its original name and will now be known as Pine Knob Music Theatre.

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The company has also welcomed United Wholesale Mortgage (UWM) and Trinity Health as new Proud Partners. The renaming would not come at a better time as the summer concert season will mark the venue's 50th anniversary, according to a 313 Presents news release.

313 Presents has unveiled a new venue logo and a font that gives a vintage feel and art that captures the beloved, scenic landscape of Michigan's premier summer concert venue.

With a fresh touch, the Pine Knob Music Theatre's new logo honors the venue's rich 50-year history. It embodies 313 Presents' vision to provide access to incredible entertainment and life-changing events inspired by Detroit.

The Pine Knob Music Theatre is ranked among the world's top amphitheaters and is a popular venue for many of the country's greatest touring acts. According to Pollstar's 2019 Year-End Rankings, the venue is a host to world-class entertainment events, concerts, comedy, family events, and community events.

Bob Seger, a Detroit native and a rock and roll Hall of Famer, has been honored by 313 Presents in his officially renaming of the venue from 7774 Sashabaw Road to 33 Bob Seger Drive in Clarkston.

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The summer concert season at Pine Knob Music Theatre in 2022 will mark its 50th year, with a matinee performed by David Cassidy.

At the time of its opening, Pine Knob was the largest amphitheater in the United States, and it has become one of the most successful and active outdoor venues in the country. Through hosting acts from rock, pop, country, and contemporary, the Pine Knob was a starting point for other outdoor venues to follow.

On Friday, July 25, 1997, Roger Daltrey performed vocals at the Pine Knob Music Theater. (THE FLINT JOURNAL/CARRIE PRATT) BPMBPM

313 Presents has entered into multi-year corporate partnership agreements with United Wholesale Mortgage and Trinity Health, making them the official Proud Partners of Pine Knob Music Theatre. Terms of the agreement were not disclosed.

United Wholesale Mortgage is an exclusive mortgage partner for Pine Knob Music Theatre and will have exclusive naming rights to Pine Knob Music Theatre's UWM West Entrance/Exit, UWM West Parking Lot and UWM West Box Office.

UWM's unique business philosophy is to offer superior service to independent mortgage brokers through innovative technology that enables customers to have a quicker, simpler, and cheaper mortgage experience.

This partnership will help the wholesale mortgage lender reach new local and national concertgoers who attend events at Pine Knob Music Theatre, further enthralling awareness about the benefits of independent mortgage brokers, in addition to promoting UWM as a top workplace in Michigan. Follow UWM Life on,, and.

Trinity Health is the official and exclusive health care partner of Pine Knob Music Theatre. The VIP area of Pine Knob Music Theatre will now be named as the Trinity Health VIP Entrance/Exit, Trinity Health VIP Parking Lot, Trinity Health VIP Box Office, and Trinity Health Ivy Lounge.

Trinity Health is one of the state's largest non-for-profit, Catholic health care institutions.

Proud Partners will be included in 313 Presents' new branding components.

The two leading companies in the Pine Knob Music Theatre in Michigan are beyond thrilled to present their outstanding support. This is only the beginning as we look to our 50th anniversary and beyond to bring the best in live entertainment and activation to our guests.

UWM's principal marketing officer, Sarah DeCiantis, said the mortgage company is proud to be a proud partner of the venue and is looking forward to its historic brand.

At UWM, we make it a priority to stay embedded in our local community, and we are excited for this opportunity to further promote our award-winning workplace, out to educate consumers about the benefits of working with an independent mortgage broker, DeCiantis said in the news release.

Like myself, colleagues from across our health system have memories of having spent many summer parties with friends and family at Pine Knob Music Theatre, said Rob Casalou, the president and CEO of Trinity Health Michigan and Trinity Health Southeast Regions. I congratulate the 313 Presents team on bringing back such an iconic name and look forward to celebrating good health and good music together in our community.

Palace Sports & Entertainment, a former palace, negotiated a title partnership with DTE in 2001. It continued to grow its industry recognition and expand its presence as the world's best-selling amphitheater.

We are grateful to DTE for their commitment, Handler said. We were able to offer exceptional experiences and memories for our guests that will long remain a part of our venues rich history.

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