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The new Openprise survey provides a clearer overview of a variety of gaps when preparing for RevOps teams' success in delivering a comprehensive approach to marketing and sales

The new Openprise survey provides a clearer overview of a variety of gaps when preparing for RevOps teams' success in delivering a comprehensive approach to marketing and sales

SAN MATEO, Calif., November 11, 2022 /PRNewswire/ --

More than half of RevOps teams are fighting to build an Efficient Pipeline, according to Openprise RevOps Reality Check survey

  • 58% of respondents aren't confident in their organization's ability to accurately deliver an inbound lead from a marketing program to the right salesperson.
  • Only 34% were very confident in their organization's data onboarding and list loading processes.
  • 56% of respondents aren't confident their organization can properly segment their prospective database.

Openprise, the leader in marketing and sales, today announced the results of the RevOps Reality Check survey conducted by 270 B2B professionals across sales, marketing, and revenue groups across the United States. The survey examines RevOps' growing discipline and the strategies required to build a cohesive, data-driven, and successful RevOps team.

The survey found several obstacles that RevOps teams face, including the highest concerns keeping respondents up at night: Increasingly pressure to maintain high data quality topped the list of concerns, followed by organizational dysfunction caused by departmental and data silos, and the inability to measure attribution.

"Everyone understands that today's buyers expect a seamless experience at any stage of their journey, and that requires thorough alignment between the marketing, sales, and customer success teams," said Allen Pogorzelski, Vice President Marketing, Openprise. "Automating RevOps processes can assist teams build this alignment."

Majority of B2B Marketing and Sales teams fight to adjust their departments.

According to the results, the majority of B2B teams still struggle to align their departments and create an efficient pipeline, since over half (58%) are not confident of their organization's ability to accurately deliver an inbound lead from a marketing program to the right salesperson.

The Openprise RevOps Reality Check Survey provided additional research in the survey:

  • Only 34% were very confident in their organization's data onboarding and list loading processes.
  • 54% were not confident or only somewhat confident in their organization's data cleansing processes.
  • Only 35% showed complete confidence in their ability to score leads accurately, and even less (32%) said they were very confident in their organization's account scoring strategies.
  • 51% said they were not confident or only somewhat confident in their organization's ability to execute lead-to-account matching.
  • 56% were not confident or only somewhat confident that their organization can properly segment their prospective database by criteria such as demographics, industries, job functions or product interests.

Openprise's CEO, Ed King, said, "It's clear that RevOps is the future of B2B," which means that those individuals who invest in the right RevOps automation solutions will be able to succeed."

Practices in RevOps are increasingfor the Better.

Openprise RevOps Automation Platform is a single, no-code platform that can help to simplify even the most complex RevTech stack. It automates hundreds of sales and marketing processes, enabling RevOps teams to realize the value they received from their RevTech investments.

The survey results can be downloaded online, and you may take a look at them in depth.

About Openprise

Openprise is launching a revolution in RevOps. Openprise automates the critical RevOps processes to break down silos and align sales and marketing professionals and their technologies to deliver explosive growth. Openprise is a single, no-code platform that lets you simplify your RevTech stack, respond faster to changes in your market, and scale up operations to achieve your revenue goals. RevOps teams at industry leaders such as UI Path, Freshworks, Zendesk, Zscaler, and Ok

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Contacts of MediaJanis WeissOpenprise(888) 810-7774 x717

Openprise SOURCE

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