Google has proposed new commitments on browser cookies - UK competition regulator for the eu has launched a competition regulator - and is urging regulators to improve their browser cookies

Google has proposed new commitments on browser cookies - UK competition regulator for the eu has lau ...

The UK's competition regulator said on Friday that it secured improved commitments from Alphabet's Google on changes to user-tracking cookies in its browser including that as part of extending the time any pledges would last for six years.

The Competition and Markets Authority (CMA) has been investigating Google's decision to cut support for some cookies in Chrome because of concerns that the move could impede competition in digital advertising.

Google proposed the implementation of its policy, and called "privacy sandbox", in June, to give the CMA an oversight role.

Google said if accepted the commitments will apply globally.

The CMA said that Google has made new pledges to address a few remaining concerns, including offer commitments around reducing access to IP addresses and examining internal limits on the data it could use.

"We've always been clear that Google's efforts to protect user privacy can't cost reduced competition."

The pledges we obtained from Google become legally binding; encouraging competition on digital markets; and to safeguard the ability of online publishers to raise money through advertising and protection of privacy.

Google said in a blog that was "set in mind to make sure that the Privacy Sandbox was developed in a way that works for the entire ecosystem."

The CMA said it would consult on new commitments until on 17 December.

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