Forbes Presented The List Of The World's Most Expensive Brands

by Aaron Rottenberg | July 29, 2020 Finance

The brand value of the American Corporation Netflix, which provides streaming services, increased by 72% over the year to $ 26.7 billion. This assessment is given in the ranking of the world's most expensive brands published on Tuesday by Forbes magazine.

At the top of the list, as a year earlier, are the Apple brands worth $241.2 billion, Google ($207.5 billion), Microsoft ($162.9 billion), Amazon ($135.4 billion) and Facebook ($70.3 billion), respectively. Next are Coca-Cola, Disney, Samsung, Louis Vuitton, and McDonald's. A year earlier, the top ten also included the Toyota brand, but this year, having lost 7% of its value, it took only the 11th place. Louis Vuitton, previously not included in the top ten most expensive brands, rose in price by 20%, thus taking the ninth place.

Of the top ten, only Facebook and Samsung lost 21% and 5% in value, respectively, while other brands became more expensive. Netflix, which showed the largest growth of 72% for the year, is located in 26th place. Also, Chanel (an increase of 42%), Amazon (40%), Microsoft (30%), PayPal (24%) added significantly to the cost.

The total cost of the 100 most expensive brands was $2.54 trillion. More than 50 of them belong to American companies, ten brands - from Germany, nine-from France, Japan, and Switzerland account for six and five, respectively. The brands of technology companies are the most represented in the list: there are 20 of them in the list. Fourteen brands belong to financial services firms, 11 - to the automotive sector, and eight - to the sales sector.