Instagram Offered Bloggers From TikTok Money To Switch To Its New Platform Instagram Reels
Instagram, a Facebook-owned social network, has offered cash rewards to famous bloggers of the Chinese app TikTok for attracting their subscribers to a new service called Instagram Reels, according to the WSJ.
According to sources, some of the users who are subscribed to by millions of people can get "hundreds of thousands of dollars" for switching to Instagram Reels and attracting their audience to this service.
Instagram representative Sarissa thrower said That the company did address several prominent bloggers, but did not tell about any specific offers and possible payments. Users of which services were contacted by the management of the social network are also not specified. Thrower added that Instagram "remains ready to invest in authors (we are talking about popular bloggers with a large audience) and their experience."
Such a move, according to the newspaper, is proof that Instagram Reels will become a direct competitor to TikTok. As noted by the Wall Street Journal, to counter such pressure, TikTok last week announced the creation of a $200 million Fund to support users of its platform.
The service called Instagram Reels will be available to users in several countries within a few weeks, including the United States, whose authorities are threatening to ban its Chinese competitor. The corresponding function will appear in the Instagram app. Users will be able to publish short videos and overlay them with audio tracks from the catalog of available tracks. As in TikTok, the most popular videos will appear in the recommendations section.